T-Mobile’s New Retail Media Network

Thursday, May 2nd, 2024

Adrian J Cotterill, Editor-in-Chief

This week, T-Mobile (NASDAQ: TMUS) announced the expansion of T-Mobile Advertising Solutions during its first-ever presentation at IAB NewFronts. “T-Mobile has a simple mission: Be the best in the world at connecting customers to their world,” said JP Colaco, SVP and Chief T-Ads Officer, T-Mobile. “T-Mobile Advertising Solutions has the unique opportunity to propel the […]

T-Mobile Advertising Solutions US Rideshare Media Report

Monday, May 29th, 2023

Adrian J Cotterill, Editor-in-Chief

T-Mobile Advertising Solutions has published its first-ever US Rideshare Media Report featuring insights learned from serving over 2.7 billion impressions across 620 million screen engagements in 2022 as part of the world’s largest network of rideshare media screens. Some insights from the Annual U.S. Rideshare Media Report include: Demographics of Rideshare Riders – According to […]

T‑Mobile Announcement About #CES2022

Thursday, December 23rd, 2021

Adrian J Cotterill, Editor-in-Chief

Reported yesterday but for completeness sake, we quote “After careful consideration and discussion, T-Mobile has made the difficult decision to significantly limit our in-person participation at this year’s Consumer Electronics Show**. While we are confident that CES organizers are taking exhaustive measures to protect in-person attendees and we had many preventative practices in place as […]

Facebook, Twitter Drop Their In-Person Plans For #CES2022

Wednesday, December 22nd, 2021

Adrian J Cotterill, Editor-in-Chief

Reuters reported Tuesday December 21, 2022 that Amazon Inc., Facebook parent Meta Platforms Inc., Twitter Inc. and Pinterest Inc will not physically be sending any people to #CES2022 which kicks off in Las Vegas January 3, 2022 as concerns across the United States seem to grow about the Omicron variant. Amazon and its smart-home unit […]

T-Mobile CEO Mike Sievert to Deliver #CES2022 Keynote

Wednesday, July 28th, 2021

Adrian J Cotterill, Editor-in-Chief

The Consumer Technology Association (CTA) this week announced that T-Mobile CEO Mike Sievert will deliver a keynote address during #CES2022, the world’s most influential technology event. Sievert’s keynote will discuss 5G innovations for consumers, businesses and thought leadership – and spotlight a look into the future of how these advancements are enabling people to work, […]