DailyDOOH

Out of Home media specialists Talon Outdoor and VIOOH have announced that they formed a strategic partnership to enable Talon’s clients to activate smart, dynamic DOOH campaigns.  Sophie Pemberton, Chief Strategy Officer at Talon told us “OOH’s progressive shift from an off-line to an on-line medium is being driven by advertisers wanting to activate campaigns […]

Talon Outdoor says that it has proved that programmatic OOH delivers better results than online channels. Atlas, Talon’s DSP isa said to have proved that programmatic OOH delivers stronger payback on purchase intent compared to digital channels Traditionally of course, Out of Home has been considered a valuable channel for driving metrics such as impact […]

Sarah Parkes has joined Talon Outdoor in the newly created role of Chief Sales and Marketing Officer. She will report into Barry Cupples, Talon Group CEO. Barry Cupples, Chief Executive Officer of Talon Group told us “We are absolutely thrilled to have Sarah on board.  Sarah is an exceptional business leader and will be a […]

Stagwell Inc. (NASDAQ: STGW) and Stagwell Media Network have announced a strategic partnership with out-of-home media specialist Talon. Talon joins Stagwell’s network to expand their collective global presence in offering smarter, data-driven, and creative-led OOH planning, buying, and proprietary technologies to advertisers. We are told that the combination of Talon’s deep investments in market-leading #AdTECH […]

Talon America and Havas Media Group last week unveiled the launch of a new, cutting-edge digital OOH campaign for PUMA to promote the launch of NBA superstar and Rookie of the Year LaMelo Ball’s first PUMA signature basketball sneaker, MB.01. The signature shoe, co-designed by LaMelo Ball, will be supported via an out-of-this-world OOH campaign […]

Data-backed travel tool, Plan It, launched today aims to provide London Underground travellers with the quietest time and routes for their journeys. The tool has been developed by Out of Home specialist Talon Outdoor and is powered by its Data Management Platform (DMP), Ada, to give consumers peace of mind when they’re planning their commute […]

Talon America and Havas Media Group last week unveiled a strategic out-of-home campaign for The National Association of REALTORS in Times Square, New York. The National Association of REALTORS’s OOH campaign showcases its 2021 Good Neighbor Award winners, recognizing members of the National Association of REALTORS, who have made an extraordinary impact in their community […]

Talon has announced a partnership with Experian, which will enable brands and advertisers to target greater audience segments via Talon’s proprietary data management platform Ada. Colin Greives, Managing Director of Marketing Services, Experian UK&I, said “Our partnership will enable greater targeting OOH opportunities and provide actionable insights for advertisers, creating a multi-faceted approach to reaching […]

Talon Outdoor this week announced that their proprietary Data Management Platform (DMP), Ada delivers stronger consideration and purchase intent than digital and social media channels. The results are based on third-party analysis of campaign effectiveness across media channels by On Device Research, an advertising effectiveness specialist. Alistair Hill, CEO and co-founder, On Device Research told […]

Talon, the leading independent Out of Home media specialist, today announced its new connected video offering, which unifies over-the-top (OTT) and digital out-of-home (DOOH) advertising. Talon is joining forces with MadHive to connect digital audiences across two of the fastest growing advertising channels in the U.S. — OTT and DOOH. Madhive joins Hivestack as a […]