DailyDOOH

Talon America has announced the launch of its proprietary data management platform, Ada for the U.S. market. Ada generates intelligence on real and recent audience behaviors in the physical world, including how people travel, the OOH inventory they engage with, and the actions they take afterward — enabling more effective, data-driven targeting and outcome-based measurement […]

Zapp is described as the fast-growing startup that delivers snacks, drinks, essential groceries and other everyday items within minutes, 24/7, and it has launched its first ever advertising campaign ‘Want it. Need it. Zapp it.’ here in the UK. Steve O’Hear, VP of Strategy at Zapp said “When life can’t wait, Zapp is there to […]

Brainlabs, a leading independent digital media agency has struck a deal with Talon, to extend its media reach into digital OOH environments for the first time. We are told that in response to increased client interest in OOH and DOOH, Brainlabs was seeking a partner to buy specific OOH placements in an agile and effective […]

Cephas Williams, founder of The Black British Network, has launched a campaign, which features on Digital OOH screens as we approach one year since the murder of George Floyd. The campaign is titled ‘9:29’ and is set to reimagine the approach to ‘demonstration’ through the power of digital media and DOOH. In light of the […]

Leading out-of-home specialists Talon and Buntin Out-of-Home Media have announced a strategic partnership aimed at transforming the out-of-home landscape. The partnership creates a new entity named ‘Talon-Buntin America’ led by Talon America CEO Jim Wilson. In addition to serving an existing and expanding set of prestigious U.S. client brands, the new business will also support […]

Talon is optimising its approach to Digital Out of Home trading, putting audience at the heart of the mechanics of delivering audience, price and value. The new approach will allow clients to more easily assess the value of Digital OOH compared to other media whilst ensuring every GBP is rewarded with efficient audience volumes. Phil […]

Talon has announced a North American partnership with Hivestack. They tell us that the combination of Talon’s data technology and strategy-led OOH leadership and Hivestack’s global demand-side platform (DSP) capabilities offers brands and agencies a powerful path to executing outcomes-based OOH campaigns. Jim Wilson, Talon North America CEO told us “With accelerating growth in both […]