DailyDOOH

Moove Media Pte Ltd., ComfortDelGro’s outdoor advertising arm, is trialing taxi top advertising in Singapore for a six-month period. The Land Transport Authority (LTA) has approved for 50 vehicles to be on the road during the trial, it said in a statement. Moove Media’s new taxi top smart digital billboards will be able to display […]

GPO Vallas, a leading Latin American OOH advertising company has announced the U.S. launch of SOMO, a new business line built by partnering with Ara Labs, for the operation of 4,000 screens in 2,000 digital car top advertising displays in NYC, which they say will generate over three billion monthly impressions. The companies entered into […]

In Madrid Gran Pantalla, together with Screensor Tech, claim to be pioneering the digitalization of urban transport with DigiTaxi, an advertising medium that implements digital screens with ads inside their taxi fleet. Equipped with the versatile DENEVA software, the press release says that “these devices are revolutionizing user experience by offering segmented and geolocated advertising […]

Intersection has announced a partnership with Lyft, to manage advertising sales for their fleet of digital taxi tops on Yellow Cabs in New York City. “The yellow cab is an iconic, unmissable beacon in New York City,” said Chris Grosso, Intersection’s CEO. “The opportunity to sell taxi top advertising strengthens our media offering citywide, and […]

Curb, the leading taxi solutions and ride-hailing app for licensed taxis and for-hire vehicles in North America, this week announced the launch of Curb Journey Connect (CJC), a first-of-its-kind 360 media solution designed to drive engagement between brands and their audiences before, during, and after their ride. Curb Journey Connect offers a two-way sync with […]

Ivee, descrtibed as a software mobility company focused on reimagining the passenger experience, and taxi technology company Creative Mobile Technologies, LLC last week announced the ‘Smart Taxi’ which they say will provide passengers with a personalized, engaging, and authentic experience during a ride, whilst giving brands a more impactful, better-performing, and measurable opportunity to reach […]

In Australia startup company LUMOS is rolling out a car-top Digital Out of Home solution across Sydney and Melbourne. The LUMOS Car Top display solution claims to bring high-resolution ad programming to the top of rideshare vehicles, such as Uber rides, and is designed as a companion to the LUMOS Smart Bags line of digital […]

Hivestack this week announced the successful delivery of the first programmatic DOOH campaign for Uber Taxi in Hong Kong through their agency Mediacom Hong Kong, via a Private Marketplace (PMP) deal through the Hivestack DSP. Kenny Ip, Head of Investment, GroupM said “We were excited to partner with Hivestack to deliver our omnichannel marketing campaign via […]

Octopus Interactive has announced a partnership with Place Exchange to make Octopus rideshare inventory available to be bought programmatically on Place Exchange’s marketplace of Digital Out-of-Home advertising inventory. Place Exchange connects with leading demand-side platforms (DSPs) such as Amobee, MediaMath, Roku, The Trade Desk, Ubimo, and Verizon Media to power the activation of programmatic DOOH […]