DailyDOOH

Finnish based OOH audience measurement provider Hypercell and Canadian group Mobilytics are joining forces in order to provide real-time OOH analytics and retargeting capabilities. Mobilytics specializes in providing patented measurement hardware and analytics for mobile OOH assets, while Hypercell’s offering is directed towards street furniture, shopping malls, and other pedestrian-heavy locations with emphasis on real-time […]

Quantela, an urban infrastructure solution provider, and Starlite Media have announced a strategic partnership to drive, expand and optimize Starlite’s digital retail media network. Digital Alpha Advisors, LLC, the lead investor, will provide the capital required for the project. Sridhar Gadhi, Founder and Executive Chairman of Quantela told us “Quantela’s extensive experience in handling data […]

Mood Media has acquired Vibenomics. Malcolm McRoberts, CEO of Mood Media, told us “Mood Media is committed to delivering the next generation of in-store technology solutions. Vibenomics extends these efforts by strengthening our ability to deliver highly effective programmatic advertising that enhances consumer engagement, provides critical analytical insights, and helps our customers and partners super […]

Talon, the global independent Out of Home media agency, announced today that it has acquired Novus Media Canada Corp, a leading specializsd media agency, to further bolster its global presence and accelerate growth in the Canadian market. Talon Group CEO Barry Cupples told us “Our global agency scale and innovation focus sets us apart and […]

Watchfire, themselves acquired by H.I.G. Capital in July 2022 has continued its own acquisition spree with the purchase of the assets of Spectrum Scoreboards of Houston, Texas, giving the company a complete line of fixed-digital sports scoreboards and timing displays. Founded in 1971, Spectrum was one of the largest privately-owned manufacturers of sporting event scoreboards. […]

MJH Life Sciences, the largest privately held, independent, full service medical media company in North America has acquired Mesmerize. We understand that Mesmerize has been acquired as a wholly owned subsidiary, meaning that the business will operate as usual, but with the additional ability to connect strategic resources from the MJH portfolio of publications, events, […]

Accenture (NYSE: ACN) has made a strategic investment through Accenture Ventures in Looking Glass Factory. Looking Glass, with headquarters in Brooklyn, New York and additional operations in Hong Kong, has developed an end-to-end holographic platform, with a lineup of displays that can show content in life-like 3D, without requiring the use of headsets or head-tracking. […]

Grocery TV has acquired Mediaworks Advertising Solutions, a digital out-of-home network with sanitizer dispensers located in supermarkets across the U.S.— including Schnucks, Cub, and Lunds & Byerlys. Mediaworks’ sanitizer stations, which include a wipe dispensing base with a 32” digital display on top, will become part of Grocery TV’s Entrance product line. They add a […]

Providence Equity Partners, a premier private equity firm specializing in growth-oriented investments in media, communications, education and technology, has acquired a multi-decade lease for nine marquee billboards at Two Times Square and 1600 Broadway from Universal Branding Group. Lucy Dobrin, Managing Director at Providence told us “We are thrilled to acquire these assets, which are […]

Recently we spoke with Media Resources President and CEO Jeff Rushton to hear what he has in store for the Solomon Partners Media and Entertainment Summit which takes place next week January 24 and 25, 2023 in New York. Other speakers include Mike Maas | President & CEO | AMI Entertainment, Jeff Cripe | CEO | […]