DailyDOOH

Exterion Media’s (new) CEO Shaun Gregory has come from a Telecommunications background, – he ended The DailyDOOH Media Summit 2014 as Global Advertising Director, Telefonica BUT will keynote The DailyDOOH Media Summit 2015 (May 19, 2015) with his Exterion Media hat on, Ed, outlined the rapid development of mobile advertising and the role that Telcos see themselves […]

Let’s be honest, we could have got a whole bunch of different prats to come and lecture the out of home world on mobile but really, they (said ‘prats’) would have had no credibility with our audience and to be brutal-to-frank would have passed on little or no useful knowledge. So it was then, with much […]

Alex Timbs heads up Technical Sales Operations for AOL Platforms International. Alex discussed the relationship between the online world and Out of Home and he updated the audience on where AOL is now and explained some of their recent acquisitions. Interestingly, he also offered up his own definition of programmatic as “the use of technology to automate processes and the use of […]

Instead of thinking in silos, JCDecaux UK’s David McEvoy suggested that we think of the content first, so that the media delivery channel becomes agnostic. In his presentation, he outlined JCDecaux’s new strategy for diverting advertising budgets away from TV and into Digital Outdoor – rebranding their network of screen as a TV channel. If JCDecaux’s Channel […]

A series of elevator pitches, ie. timed five minute pitches by young companies wanting to get themselves known by The DailyDOOH Media Summit audience back in May, was a fun way of kickstarting the afternoon’s proceedings… Neil McDonald of amBX started the session off on a high note, discussing the company’s interest in people’s reaction to light and the technological […]

In what could well be viewed as a second keynote speech, Digicom‘s Tom Goddard discussed the changing relationship between traditional and digital Out of Home. He argued a very strong case for Digital to split from Out of Home – having outpaced traditional in growth terms over the last ten years, it now represents 25% […]

Another great speaker at The DailyDOOH Media Summit (May 2014) was ECNlive’s Stephen Gale. He underlined how ECNlive were attempting to create a bit of a new market – thereby sidestepping some of the issues of cannibalisation that had been discussed earlier in the day. Stephen showed the evolution of their offer over the last […]

Twitter’s UK Supremo Bruce Daisley dazzled the audience back in May at The DailyDOOH Media Summit with an incredibly slick presentation which produced the most laughter of the day. Bruce started out by outlining the perspective of what Twitter is seeing and then went on to discuss the way that consumption of all digital content […]

Chris Ross, Senior Brand Activation Manager at The Coca-Cola Company presented under the theme ‘Why We Love Digital Out Of Home’ and reminded the audience that Coca Cola has been heavily investing in outdoor for nearly sixty years and has recently become one of the most prominent brands using digital out of home. It was in 1955 that they […]

Keynote speaker at The DailyDOOH Media Summit (May 2014) was Ocean Outdoor’s Tim Bleakley with a rallying cry to persuade the industry to work together collaboratively to share the huge prize that is waiting for us all… He addressed the thorny issue of whether Digital Out of Home Growth represents real growth or is it cannibalization, […]