Gail Chiasson, North American Editor
“The well-publicized Pepsi Max and British Airways ‘Look Up’ campaigns did a lot for the digital out-of-home industry,” Andrew Newman, CEO, at DOOH.com told attendees at The DailyDOOH Media Summit held at BAFTA during London Digital Signage Week. These campaigns had a lot of impact in terms of public relations and attraction of social media, […]
Gail Chiasson, North American Editor
“Outsmart wants to be known for Impact, Action, Relevance and Creativity,” Alan Brydon, CEO of Outsmart, the UK trade marketing association for the out-of-home industry, told the packed room of attendants at The DailyDOOH Media Summit during London Digital Signage Week last Tuesday (May 17, 2016). Brydon, who took on the CEO role at Outsmart […]
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