London Euston Billboards Ordered To Be Turned Off

Sunday, October 6th, 2024

Adrian J Cotterill, Editor-in-Chief

Network Rail was ordered last Friday to turn off the digital screens at London Euston Train Station as part of a major review into overcrowding at the station. UK Secretary of State for Transport Louise Haigh ordered Network Rail to declutter the station concourse and make changes to the way it handles train announcements after […]

JCDecaux Wins @TfL Bus Shelter Ad Concession

Tuesday, September 10th, 2024

Adrian J Cotterill, Editor-in-Chief

JCDecaux SE (Euronext Paris: DEC), the number one outdoor advertising company worldwide, has been awarded the iconic London bus shelter advertising contract by Transport for London (TfL) for an eight year period, with the option of a two year extension. The contract will commence on April 1, 2025. This is the second-largest bus shelter advertising […]

TfL Appoints @Global For Rail Ad Contract

Tuesday, September 10th, 2024

Adrian J Cotterill, Editor-in-Chief

Transport for London (TfL) has selected Global, the Media & Entertainment group, as its media partner for its rail advertising contract, one of the largest in the world, following a highly competitive tendering process that started back in October 2023. The eight-year contract will bring Global’s relationship with TfL to a remarkable 40-year tenure, one […]

#OOH @Global Sales Staff Laid Off In Some Numbers

Friday, September 6th, 2024

Adrian J Cotterill, Editor-in-Chief

With news of who has (finally) won the Transport for London (TfL) London Rail advertising contract (Overland and Underground) currently held by Global and the London-wide Street Furniture contract currently held by JCDecaux both being expected imminently, also comes news that Global seem to be laying off a large number of their OOH sales staff. […]

Sheba #3DOOH @Global Campaign

Wednesday, July 10th, 2024

Adrian J Cotterill, Editor-in-Chief

SHEBA, the premium cat food produced by Mars, has teamed up with the Media & Entertainment Group Global, to create a unique #3DOOH outdoor campaign that sees two digital screens interacting with one another. Global’s large-format digiwall at Bond Street’s London Underground station currently features the famous SHEBA cat sitting nonchalantly on a huge digital […]

The Highest Attention London Bus Shelters

Sunday, July 7th, 2024

Adrian J Cotterill, Editor-in-Chief

What do the bus shelters at Barking station, Seven Sisters Station, Wood Green, Ealing Town Hall and Bexleyheath Market Place in London all have in common? Well, it seems tha they are among the bus shelters that could deliver the most attention for brands in London. JCDecaux and Lumen Research have unveiled new ‘Attention! London […]

#4G / #5G Mobile Coverage on The Elizabeth Line

Thursday, July 4th, 2024

Andrew Neale

High speed 4G and 5G mobile coverage is now available to customers using the Elizabeth line as they travel across central London. Following all Elizabeth line stations getting mobile coverage earlier this year, TfL and Boldyn Networks, TfL’s partner in delivering the connectivity, have now introduced coverage within the tunnels from the Royal Oak portal […]

The @PoppyLegion Across London w/ @TfL

Wednesday, November 1st, 2023

Andrew Neale

Transport for London has partnered with the Royal British Legion and celebrities including Jools Holland, Britain’s Got Talent winner Lance Corporal of Horse Richard Jones and Ross Kemp to pay tribute to servicemen and women ahead of the National Service of Remembrance on Sunday 12 November, and to raise donations for the annual Poppy Appeal. […]

TfL Starts Search For Commercial Media Partners

Monday, October 23rd, 2023

Andrew Neale

Transport for London (TfL) is launching one of the world’s most unique advertising opportunities to search for media partners to manage, and further develop, its extensive advertising space across London’s transport network. The move is part of TfL’s commercial approach to fully utilise its assets to generate non-fare revenue. The funds generated from these large-scale […]

The WayBack #OOH Campaign

Wednesday, June 28th, 2023

Adrian J Cotterill, Editor-in-Chief

The WayBack, an initiative designed to help those living with dementia and Alzheimer’s and their carers through virtual reality film, has launched an award-winning outdoor campaign with Havas London. Spanning 13 London Underground and Elizabeth line stations, the campaign takes over fifteen ‘ribbons’, the digital displays that run the length of the escalators at London […]