DailyDOOH

In less than two weeks time Tombras’ Chief Technology Officer Juan Tubert will keynote this year’s AdAi Conference where he will present a quite amazing OOH campaign that he helped his agency put together for Google and Moving and Storage Company PODS, which makes great use of #AI for Dynamic Creative Optimization. If you are […]

As part of Google’s annual Creative Lighthouse event that took place during the most recent Cannes Lions International Festival of Creativity, Google invited Tombras and a select group of creative visionaries to unveil work from an experiment powered by Generative AI using Gemini. The ask was to create an ‘impossible’ ad campaign using Gemini to […]

An in-store Miller Lite campaign described in an article here, includes a ‘Great Taste Guide for Grillmasters and Brew Lovers’ booklet, with coupons for Miller Lite, Tyson Foods and other brands, as well as USD 100 off a Char-broil infrared grill. This begs the question: How could the marketing “powers-that-be” utilize DOOH for this promotion? […]