The DPAA Canada Summit will take place in Toronto on June 12, 2024. Topics at the Summit will include retail and in-store media, programmatic innovation, the growing role of DOOH in today’s omnichannel mix and more. Speakers include:- Susan Irving, CMO North America, Kruger Products Jennifer Vaillancourt, Head of Marketing & Strategy, ALDO Group Sarah […]
The deadline for the Canadian Out-of-Home Awards has been extended, ever so slightly, to April 26, 2024. OOH campaigns executed between January to December 2023 are eligible. Michael Minicucci, President & CEO of UB Media, who are returning as the title sponsor, expresses his excitement for this year’s Gala, emphasizing the platform it provides for […]
PATTISON Outdoor’s Diversity and Inclusion Committee has issued a call for submissions from not-for-profit organizations for a second year of the Elevating Voices Grant program after a successful launch in 2023. With the same mission of assisting not-for-profit organizations working with marginalized groups, PATTISON’s DEI Committee is looking forward to another year of amplifying diverse […]
Adrian J Cotterill, Editor-in-Chief
Branded Cities has announced a long-term renewal agreement with Cadillac Fairview for its CF Toronto Eaton Centre Tower. Situated in Canada’s most populous city of Toronto, Branded Cities boasts dominance in the highest-profile venues. The company’s portfolio showcases an impressive roster of prestigious destinations: Yonge and Dundas, recognized as Canada’s busiest intersection; Union Station, acknowledged […]
Adapt Media, an agile place-based Out-Of-Home provider, welcomes Tatiana Abondano, back to the Adapt team in a newly created role as Director of DOOH Operations. Tatiana returns to Adapt after a yearlong stint working with Broadsign on their Business Operations team, during which time she led Programmatic DOOH Business Development throughout North America and LATAM […]
Adrian J Cotterill, Editor-in-Chief
AdAi, parrainé par COMMB (le Bureau canadien du marketing et de l’évaluation d’affichage) et DailyDOOH, a annoncé la présence de géants de l’industrie, d’experts panélistes et de prestigieux commanditaires en vue de créer un événement inoubliable axé sur le rôle de l’intelligence artificielle (IA) dans l’univers de l’affichage. Le 3 novembre au Globe and Mail […]
Guest Contributor, Farrokh Mansouri
Marketers can no longer afford to view adopting new technologies as merely a benefit. It has become a necessity, especially in light of the rapid advancements in Artificial Intelligence. These rapid advancements are pressuring marketers to develop a knowledgeable and responsible AI strategy. Falling behind is not an option. With the advertising industry quick to […]
Adrian J Cotterill, Editor-in-Chief
If you are already in Artificial Intelligence (AI) wishing to learn more about the advertising and out of home (OOH) industries or in the advertising and OOH sector and wish to better understand AI and Machine Learning, then you should be joining the 160+ attendees already registered for the World’s First #AIAdvertising Conference this Friday […]
Adrian J Cotterill, Editor-in-Chief
Always keen to change things up a bit and try something new we have an incredibly interesting ‘TechFlash’ session at next week’s AdAi Conference in Toronto. Under the watchful eye of COMMB’s Head of Member Engagement and Programming Elizabeth Crisante, four entrepreneurial companies; Docma, Environics Analytics, SingleStore and Spotzi wil take to the stage, introduce […]
Adrian J Cotterill, Editor-in-Chief
This Friday in Toronto at our AdAi Conference we are delighted to have as the keynote speaker, leading tech futurist Chris Duffey. Chris is an expert on cutting-edge technologies such as AI, GenAI, AR, VR, XR, Metaverse, Web3, Blockchain, NFTs, DAOs, DeFi, Crypto, Spatial Computing, and Virtual Worlds and skilled in looking for growth opportunities […]
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