DailyDOOH

PATTISON Outdoor Advertising, Canada’s leading Out-of-Home advertising company, is now the sole provider of bus advertising in the Greater Toronto Area (GTA) thanks to the addition of MiWay to its transit portfolio. The five-year agreement for advertising rights on MiWay buses commenced on May 1, 2023. PATTISON Outdoor will sell exterior and interior bus advertising […]

The inaugural Canadian Out-of-home Marketing and Measurement Bureau (COMMB) Awards gala takes place May 25, 2023. Amanda Dorenberg, President of COMMB told us “It is with great enthusiasm we announce the Canadian Out-of-Home Awards. In prior years, COMMB hosted industry celebrations with more of a traditional lens, considering programmatic and digital OOH was only just […]

Last week at the OBIE Awards held in Nashville, as part of #OOH2023, Yahoo’s Global Head of DOOH Stephanie Gutnik was honored with another Rising Star Award (she was last honored by FEPE back in 2017), this time by the OAAA. She was honored alongside another worthy individual, namely Ross Reilly, Vice President at Lamar […]

The Canadian Out-of-Home Awards has solidified their panel of accomplished industry moguls, from big brands to creative and media agencies. These astute professionals consist of marketing CMOs, Presidents and VPs, and their experience provides a multitude of perspectives while considering the award-worthy campaigns submitted. “When reflecting on potential judges, our awards committee wanted to ensure […]

Michael Van Zon has joined adtrackmedia as a National Account Executive where he will lead Canadian Sales initiatives reporting directly to Andrew Glancy, adtrackmedia’s Global Head of Sales. He will be based in Toronto and will be responsible for introducing the impactful new full-motion video, in-tunnel advertising medium within Vancouver’s TransLink Skytrain to Canadian advertisers […]

Adapt Media and NEO, two of Canada’s most entrepreneurial OOH advertising companies with head offices in Toronto and Montreal respectively, have signed mutual sales representation agreements for their Out-of-Home networks. Having a symbiotic synergy in the convenience store and gas station space, Adapt Media, in tandem with Neo’s Toronto team, will represent NEO’s On-The-Go network […]

The Advertising Club of Toronto would like to introduce its newest elected leaders; Amanda Newell takes the helm as President and is ably partnered by Caitlin Neve as Vice-President, becoming the first all-women leadership in over a decade. Amanda (Chief Revenue Officer, Adapt Media) has spent a career diving into each advertising medium with a […]

Firefly has partnered with Statements Media, an award-winning Canadian-based outdoor advertising company, to announce the launch of Canada’s first network of digital advertising displays on Toronto taxicabs. Chris Polos, SVP of Business Development & Operations at Firefly told us “We are beyond excited to launch this partnership with Statements Media. The combination of Firefly’s technology […]

Rogers Sports & Media (RSM) this week announced the launch of its self-serve advertising platform, RSM Ad Manager. The platform automates the ad buy process and offers greater flexibility to advertisers, allowing businesses of all sizes to easily access RSM’s extensive portfolio of digital content and streaming platforms. Al Dark, Chief Revenue Officer, Rogers Sports […]

Branded Cities has entered into a long-term agreement with The Well to operate the indoor and outdoor OOH assets located in the eight acre, pedestrian-centered mixed-use, downtown Toronto destination. The agreement adds more than 2,300 square feet of digital signage to Branded Cities’ portfolio of premium assets in iconic locations. Branded Cities dominates the iconic […]