JCDecaux Wins Greater Stockholm Ad Concessions

Thursday, September 26th, 2024

Adrian J Cotterill, Editor-in-Chief

JCDecaux SE (Euronext Paris: DEC), the number one outdoor advertising company worldwide, has announce that following a competitive tender, its Swedish company JCDecaux Sweden AB has been awarded both the Stockholm bus shelter and the largest central subway stations advertising contracts by the Greater Stockholm Public Transport Authority (SL) for seven years with the possibility […]

Earthwise / JCDecaux Official Australian Launch

Thursday, August 29th, 2024

Tristan Cotterill

To mark its official entry into the Australian market, eco-laundry brand Earthwise has partnered with JCDecaux to leverage its sustainable Out-of-Home advertising solutions. The collaboration centred on using JCDecaux’s fleet of low-emission buses in Sydney and Melbourne, complemented by Digital Large Format and Rail. Gemma ap Geraint, Brand Manager, Earthwise, said “Earthwise laundry liquids have […]

oOh!media Wins Melbourne Metro Tunnel Contract

Tuesday, July 30th, 2024

Tristan Cotterill

oOh!media has won the highly prized long-term contract for Melbourne’s five new Metro Tunnel stations. The Metro Tunnel will create an end-to-end rail line from Sunbury in the west to Cranbourne/Pakenham in the southeast, featuring bigger and more modern trains and five new stations which will feature unique character to inspire both Melburnians and visitors. […]

The Highest Attention London Bus Shelters

Sunday, July 7th, 2024

Adrian J Cotterill, Editor-in-Chief

What do the bus shelters at Barking station, Seven Sisters Station, Wood Green, Ealing Town Hall and Bexleyheath Market Place in London all have in common? Well, it seems tha they are among the bus shelters that could deliver the most attention for brands in London. JCDecaux and Lumen Research have unveiled new ‘Attention! London […]

Streetlevel Media Acquires Media Transit Business

Thursday, June 6th, 2024

Adrian J Cotterill, Editor-in-Chief

Streetlevel Media has acquired the transit business of Media Transit, Inc. in several Virginia markets. Media Transit was formed in 1999 by Tim and Sally Brazil. Tim began his career in 1981 and has spent 40+ years in the transit advertising business. Though they will stay on temporarily to facilitate a smooth transition, the divestiture […]

#MOOH @OUTFRONTMEDIAUS / StreetMetrics Partnership

Monday, April 29th, 2024

Adrian J Cotterill, Editor-in-Chief

OUTFRONT Media (NYSE:OUT) and StreetMetrics, a leader in Moving OOH (MOOH) measurement, have come together to show that bus advertising can lead to positive outcomes for brands taking advantage of it and together they are taking a new step that aims to leverage dynamic data to plan, to uncover campaign insights, and provide attribution analysis […]

NYC Programmatic Transit Advertising Expansion

Wednesday, March 20th, 2024

Adrian J Cotterill, Editor-in-Chief

OUTFRONT Media (NYSE:OUT), one of the largest out of home media (OOH) companies in the U.S., continues to be at the forefront of innovation and digitization in the industry with the expansion of programmatic capabilities in transit advertising. The company is actively expanding its rollout of programmatic in New York City’s MTA system, which will […]

New @BrandedCities Manhattan Transit Network

Thursday, November 16th, 2023

Adrian J Cotterill, Editor-in-Chief

Branded Cities has announced plans to launch a new and exclusive transit network located at Port Authority’s Midtown Bus Terminal in the first quarter of 2024. The digital network is complementary to the existing assets that Branded Cities manages at the Midtown Bus Terminal as well as the Port Authority’s George Washington Bridge Bus Station. […]

New Canadian Lamar Transit Advertising Contracts

Monday, August 14th, 2023

Adrian J Cotterill, Editor-in-Chief

Lamar Transit Advertising has secured two long-term contracts for bus and street furniture advertising across fast-growing markets in British Columbia and Ontario. The City of Kelowna has selected Lamar to handle its street furniture advertising concession for five years, complementing the existing Kelowna transit program already in place with Lamar and in Ontario, Durham Region […]

We <3 NYC @OutfrontMediaUS Campaign

Tuesday, March 21st, 2023

Adrian J Cotterill, Editor-in-Chief

OUTFRONT Media (NYSE:OUT) is showing its love for its home city with support and partnership for New York City’s ‘We <3 NYC’ citywide civic action campaign. The campaign is geared to inspire New York City’s post-pandemic resurgence, to showcase the city’s strengths and aiming to mobilisde New Yorkers in all communities to help ensure that […]