DailyDOOH

Hypermedia, a leading digital out-of-home tech company in the UAE, has launched its proprietary HMX pDOOH platform, granting Publicis Media Middle East (ME) – part of Publicis Groupe Middle East, the region’s leading communications and media agency holding company – first access to leverage the platform’s capabilities and enhance campaign delivery for its wide client […]

BackLite Media, the leading out-of-home advertising company in the UAE has announced a partnership with VIOOH, marking VIOOH’s first entry into the Middle East. VIOOH seamlessly connects buyers and sellers in the DOOH space, offering a streamlined programmatic advertising experience and through this partnership, advertisers worldwide will be able to access BackLite Media’s premium inventory […]

Dubai’s Roads and Transport Authority (RTA) and the Dubai Municipality has been asked to move all or part of their advertising-related functions and permit issuance to a new company called Mada Media Company. Mada Media Company is a private joint-stock company (PJSC), and we are told is tasked with managing, developing, and operating advertising sites […]

Dubai based Hypermedia has launched ‘Pinned’, which they describe as a groundbreaking digital platform designed to streamline the booking of physical promotional spaces in leading malls across the UAE. They say it is “set to reshape the landscape of retail media as it will allow brands and agencies to compare, book, and pay for media […]

Viola Communications, a leading marcomms solutions provider in the MENA region, has entered into a 10-year strategic partnership with ADNOC to utilize outdoor media leasing spaces for advertising in the capital and enhance ADNOC’s brand visibility in Al Dhanna city. As part of the partnership, Viola will install and operate outdoor media advertising solutions on […]

Hypermedia, a prominent regional leader in #OOH media experiences and technology, has signed a groundbreaking Digital OOH media partnership with Nakheel, a world-leading master developer. Abed Bibi, Chief Marketing Officer at Nakheel told us “We are delighted to partner with Hypermedia to amplify Nakheel’s digital branding across the OOH media space. Their cutting-edge technology combined […]

Viola Outdoor, a division of Viola Communications, the Abu Dhabi-based media communications specialists, has announced a joint venture with Firefly. The partnership will introduce Firefly’s roof-top digital LED screens to Abu Dhabi’s Tawasul fleet of taxis, vastly expanding the reach of Viola’s portfolio of Digital Out Of Home products. Ammar Sharaf, Group CEO and Board […]

Futuristically-designed, crescent shaped air conditioned bus shelters with modern metallic finish and sliding doors were launched in Dubai last Tuesday. Abdul Aziz Malik, Director of Public Transport said “The air-conditioned bus shelters have been designed keeping the comfort and requirements of commuters in mind. Waiting for buses in the scorching heat can be hard and […]