Play Capital Says @Global

Tuesday, July 11th, 2023

Adrian J Cotterill, Editor-in-Chief

Global, the Media & Entertainment Group, has launched a star-studded ad campaign showcasing Capital as the No.1 destination for fans to connect with the world’s biggest artists and the hottest hit music. Created and produced in-house by Global, Capital’s new campaign, ‘Play Capital’, included a 30-second film during last Sunday’s episode of Love Island on […]

Alight Media’s Digital 48 sheet #1 For Audience Reach

Friday, July 7th, 2023

Adrian J Cotterill, Editor-in-Chief

According to the latest Route release, Alight Media’s network now reaches 30.8m people every month, becoming the market leader for total D48 audience reach in the UK. Alight also covers more regions with D48s than any other out-of-home (OOH) media owner, as well as more total towns and more unique towns. Alight’s strategy of building […]

Windrush Generation Portraits Brought To Life

Thursday, June 22nd, 2023

Adrian J Cotterill, Editor-in-Chief

Clear Channel UK this week announced a new collaboration to bring to life an Out of Home campaign featuring nine portraits of the Windrush Generation commissioned by His Majesty The King. 2023 sees the 75th anniversary of the HMT Empire Windrush arriving in Britain on 22 June 1948. The ship, which carried passengers from the […]

New @AlightMediaUK Brand Identity

Wednesday, April 19th, 2023

Adrian J Cotterill, Editor-in-Chief

Alight Media has revealed a new brand proposition ‘Positively different out-of-home’, alongside a refreshed logo and brand identity. Alight has focused on several ‘positively’ different pillars including the way it develops and maintains its sites, having sustainability in mind right from the start, and its focus on helping advertisers to engage new audiences where and […]

Innovative @ClearChannelUK ‘Listening’ Campaign

Friday, March 17th, 2023

Adrian J Cotterill, Editor-in-Chief

The Ben Kinsella Trust is launching an innovative new machine learning campaign this Mother’s Day (in the UK), to raise awareness of knife crime. The push was developed by M&C Saatchi PLC’ (LON:SAA) and Clear Channel UK. M&C Saatchi London worked with Clear Channel to develop a machine learning system which was trained to understand […]

LaunchPAD Adds Billboard Live

Thursday, March 16th, 2023

Adrian J Cotterill, Editor-in-Chief

Clear Channel LaunchPAD’s programmatic offering now includes 372 Billboard Live screens across the UK (available in more than 85 towns and cities nationwide). The addition of Billboard Live screens marks the continued expansion of Clear Channel LaunchPAD in the UK where advertisers can already access the UK’s largest DOOH network Adshel Live (over 3,000 screens), […]

UK University Accommodation @Target_Student Network

Monday, March 13th, 2023

Tristan Cotterill

Target Student is described as the UK’s first and leading Digital Out-Of-Home network in university accommodation, and hoping to revolutionise the way brands communicate with Gen-Z. The company has a growing network of D6 digital screens in 120+ accommodation sites within 30+ university cities across the UK, with a daily student reach of over 75,000 […]

Samantha (Sammi) Bews Joins @SharpNEC_EU

Friday, March 10th, 2023

Adrian J Cotterill, Editor-in-Chief

Following an immersive deep dive into the industry’s broadest range of display products, solutions and associated software at #ISE2023 news comes through officially that former LG Electronics U.K. Ltd UK Education Sales Manager Sammi Bews has joined the Sharp NEC Display Solutions’ UK sales team. As End User Account Manager, Samantha joins Sharp/NEC initially to […]

UK #OOH Q4 2022 @RouteResearch Audience Data

Monday, January 23rd, 2023

Andrew Neale

Building on its role as the official source of out-of-home audiences in the UK since 2013, Route recently unveiled out-of-home data for Q4 2022. Denise Turner, Chief Executive at Route, told us “This release opens up out-of-home audience measurement in Great Britain as never before. I’m delighted that the significant investment from the industry has […]

UK #OOH +13% Revenue Growth in Q3 2022

Wednesday, December 14th, 2022

Andrew Neale

Outsmart, the trade body for the UK Out of Home advertising industry reports that OOH advertising revenue for the third quarter of 2022 was GBP 306m, an increase of +13% compared to the same period last year. Justin Cochrane, Chair of Outsmart, told us “Despite wider economic challenges, Out of Home continues to offer the […]