To promote the importance of regular sight tests for maintaining and protecting eye health, Specsavers has launched a tactical digital OOH campaign ahead of National Eye Health Week. Jo Fisher, Head of Retail at Talon, who booked the campaign, told us “This is Specsavers’ first digital OOH campaign, and we have really pushed the boundaries […]
Adrian J Cotterill, Editor-in-Chief
Primesight has added Virgin Holidays to the list of brands advertising on the InLinks across London. We’re told that the launch of the new, premium Civiq Smartscape units provided an exciting opportunity to support Virgin Holidays’ up-market Cruise offering. Sophie Manning, Specialist Business Marketing Manager, Virgin Holidays was quoted as saying “We see a really […]
Russ Curry, Ministry of New Media
Late September and early October in the UK is usually a time of upfronts and award ceremonies for many of the leading out of home media owners and this year is no different. First of all, and for the second year in a row now, JCDecaux are holding an event (Wednesday October 4, 2017) as […]
The DPAA announced this week that Ocean Outdoor, one of the UK’s leading digital out of home companies, has joined their growing roster of Europe-based members. Barry Frey, President & CEO of DPAA told us “We welcome Ocean Outdoor as a great, innovative member leading with iconic installations including Piccadilly Lights, The IMAX Waterloo and […]
Kinetic has announced an exclusive UK distribution partnership with Voyager, the world’s first full-motion cinematic Virtual Reality (VR) chair. The partnership is through Kinetic’s startup incubator, KineticX, which is focused on technologies shaping the future of Out-Of-Home advertising. Voyager is a full-motion platform designed for cinematic VR experiences. The specialised chair incorporates physical nudges, including […]
Sixteen expert judges are seeking bold, original ideas in Ocean’s annual search for the best digital out of home creative concepts. Brands, agencies and creative teams now have until September 8, 2017 to enter the eighth annual digital creative competition. Ideas that truly raise the bar will win a share of a GBP 650,000 prize […]
One year after its debut, the UK’s biggest photography exhibition returns, putting the country’s citizens centre stage once more on digital screens up and down the land. Portrait of Britain, in partnership with JCDecaux and Nikon gives photographers, amateur and professional alike, the chance to showcase their work across the country. Jeremy Gilbert, Nikon UK […]
Adrian J Cotterill, Editor-in-Chief
As warmer weather returns across the country, Diageo continues its summer campaign for Smirnoff Cider with the launch of new dynamic digital OOH that activates when the outside temperature reaches 19 degrees. Devised by Posterscope and media agency Carat, the campaign seeks to capture the attention of people at the right time for enjoying a […]
Good transport links are more important than good schools and job prospects for those moving house in the next five years, according to new research from Exterion Media. The research by its award-winning national consumer panel work.shop.play., reveals how urbanites – those living in cities – feel about transport around the UK. When it comes […]
Unmissable to those travelling on the A40, a major arterial route, the Paddington Tower reaches a highly desirable West London Audience. Providing 43m² of digital advertising space, brands have the opportunity to communicate their messages on a premium state-of-the art screen which delivers 11 million viewed impressions annually.
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