Captive Minds has been appointed as the marketing and communications agency for the inaugural GO2 ‘Run Hackney’ Half Marathon in London. The race is a central plank of Hackney Borough’s commitment to create a sustainable Olympics legacy. The ‘Run Hackney’ Half Marathon will be announced to the public on Monday 10th February with a major […]
Nokia has turned to digital outdoor in a UK media first, creating a UK wide interactive game of #iSpy, powered by the social media platform Twitter. The campaign uses Ocean Outdoor’s network of digital outdoor screens to showcase the superior photographic and zoom capabilities of the Nokia 1020 smart phone. Activity includes domination of Ocean’s […]
Adrian J Cotterill, Editor-in-Chief
Rumour is that Martijn Bakker, ex-DISE man has joined Limited Space Media Group – ostensibly we believe to sell solutions based on Real Digital Media’s NEOCAST digital signage offering.
ONELAN launched their 4K Digital Signage player here at #ISE2014 which I went along to take a look at. Have to say though; great stand and good relevant content.
Whilst the screens are a little ‘normal’ and not particularly exciting we loved the overall layout of the Signagelive stand at #ISE2014. In particular, a simple thing like the layout of the table and chairs to facilitate meeting and conversation.
Major UK Revenue Growth in Outdoor
Wednesday, February 5th, 2014The Outdoor Media Centre (OMC), the UK trade body for outdoor media owners this week announced that total revenues for October to December 2013 reported across ALL outdoor was GBP 277.3m, which represents growth of 7.2% year on year and is the biggest quarter’s revenue ever reported in the UK. UK Digital revenues amounted to GBP 64.6m, up […]
Ben Milne, New Head of Innovation @Posterscope
Tuesday, February 4th, 2014Late last week, Posterscope UK announced that it had strengthened its leadership team with the appointment of Ben Milne as Head of Innovation. Milne, who joins from his role as MD of Posterscope China, will take a seat on the board and work alongside senior management to help deliver the agency’s pioneering vision for the […]
Adrian J Cotterill, Editor-in-Chief
In a small twist of irony, last December’s release of the second Hobbit movie was marked by a digital outdoor campaign which ran on Ocean Outdoor’s Two Towers but that didn’t stop Hollywood rights company The Saul Zaentz Company earlier accusing Ocean of trade mark infringement. Today we heard that the Saul Zaentz Company has […]
Guest Contributor, James Thornton
Waterloo Motion is on and looking very impressive… It’s a monster! The giant LED, originally scheduled to go live in September launches properly Monday 10th February – with, we believe, Audi as the launch advertiser, Ed.
Posterscope Boosts OOH Mobile Integration
Monday, February 3rd, 2014Hot on the heels of recent tie-ups with Proxama and EE, Posterscope, the out-of-home (OOH) communications agency, further strengthens its mobile related proposition by teaming up with location-based advertising outfit, xAd. As part of a multi-territory partnership the deal will encourage and enable closer integration between location-based mobile display and OOH advertising, to increase the […]
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