From today, CBS Outdoor International, the UK outdoor media owner, will be known solely as Exterion Media, following the USD 225 million acquisition by Platinum Equity in September of last year. Leon Taviansky, Chief Operating and Financial Officer said: “We are very excited to be operating under the Exterion Media brand. It demonstrates […]
Gail Chiasson, North American Editor
We may be wrong, but we believe that a new book by Aga Bojko, vice- president of GfK’s User Experience team, is the first book on applying eye tracking methods to making interfaces more effective. Eye Tracking the User Experience: A Practical Guide to Research, recently published by Rosenfeld Media, offers step-by-step advice on how […]
Suzanne Hodgins has joined Outdoor Plus as the new Head of Marketing. Hodgins will report into Steve Atkinson, Commercial Director and will be responsible for marketing communications and new business. Hodgins was UK Planning Director at Kinetic Worldwide for five years and was responsible for strategic planning in the direct client pitches and in 2011 […]
Digicom, now revived as a boutique Advisory Service (owned and operated by Tom Goddard), announced today that James Thornton, formerly of Hub Digital Networks Ltd., is joining as Managing Partner. Tom Goddard told us late last year that he was keen to improve the services provided to the Digital and Traditional Out of Home sector […]
It looks like Ocean Outdoor has invested heavily in upgrading The Screen @ Canary Wharf – we note a brand new full motion screen from displayLED. that also introduces Ocean’s latest face recognition technology (via Quividi of course) and full wi-fi capability. The digital screen, which now measures 22.6m2, offers improved clarity, resolution and contrast […]
Following a highly competitive tender process CBS Outdoor Ireland and CIÉ have announced the signing of the contract which will see CBS Outdoor take over the management and development of the CIÉ Group advertising estate for at least the next five years. CBS Outdoor Ireland will be responsible for marketing, selling, developing and managing the […]
Ocean Outdoor and Westfield London are combining media assets to transform the leisure and retail destination into a premium show space during London Fashion Week (14th-18th February 2014), featuring six different interactive spaces. A W12 take over includes a chance for brands to connect and interact directly with shoppers using the technical capability of The […]
Ocean Outdoor is giving premium airtime across five of its London digital outdoor sites to support the launch of London’s Air Ambulance 25th anniversary appeal that kicked off this week (January 9, 2014). Adverts asking Londoners to donate to the charity, which has treated more than 30,000 critically injured people since its inception, are appearing […]
Ocean Outdoor is gearing up for a year of international sporting action with the launch of Score:Board, a network of live, interactive outdoor broadcast platforms in six UK cities. Utilising its full motion digital outdoor network, Ocean is offering advertisers tactical advertising opportunities around top tournaments and 2014 fixtures including the World Cup, the Winter […]
Adrian J Cotterill, Editor-in-Chief
He’s back. In August 2013 we noted that Claude Nahon (previously President of Mood Media Europe) had been hired by HighCo BUT in a super weird turn of events it was announced yesterday by Mood Media Corporation (ISIN: CA61534J1057) (TSX: MM) (LSE AIM: MM) that Claude Nahon had been appointed President, Mood Media International. When […]
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