DailyDOOH

A date now seems to have been set for JCDecaux’s giant LED at London’s Waterloo Station (originally scheduled for September) to go live. That date, we believe is Monday 10th February 2014 – of course we’ll all be in Lost Wages for #dse2014, Ed. It’s our understanding that the LED is now fully installed and […]

It has been a tradition for the last five years that we always post our look back on some of the best that the year had to offer sometime between Christmas and the New Year. Online at least, this year is no different (you are reading this post now online for the first time one […]

You could spend days wandering around Harrods picking up the best digital signage practise in retail… Shown above, is Harrods (as usual), surpassing themselves with digital signage creative. It’s a Wizard in a mirror though there was lots of other great content in the loop as well. Superb.

I thought the industry had moved on from campaigns and creative like this… BUT my team and I also witnessed (on our way back from Edinburgh, Scotland at the airport) the sorry Chanel TV Commercial playing out on a digital poster.

Shown below you can see how some bright creative spark has simply taken the current UK Chanel TV commercial, played it out across the screen, added the word Chanel to the top half and ‘No. 5’ to the bottom half. It might be running on a number of digital 6-sheets across the UK but we […]

Here’s our first sighting of a JCDecaux Tesco D6… See also here, what Spencer Berwin called, the development a “hugely important step” for its outdoor offering

This week the out-of-home research body Route released its latest iteration of data, containing the newest traffic and passenger counts, and a set of ground-breaking developments in cross-environment modelling. In the first of a regular schedule of refreshes, the data has been updated with 2012 Navteq mapping infrastructure, alongside the latest government AADF traffic counts […]

The Digital Out of Home market – now more than a fifth of revenue in the GBP 1 billion Outdoor sector – is still driving growth and is potentially at a crossroads in terms of really defining its value, positioning and dominance in OOH. As investment continues to flourish and expand – outpacing a number […]

Land Securities, owners of Piccadilly Lights at London’s Piccadilly Circus, is partnering with Storm, Clear Channel UK’s premium out-of-home media offering, to deliver landmark brands with bespoke digital outdoor advertising opportunities at one of the world’s most photographed locations. Storm, which launched in October this year is continuing the industry trend to re-invent premium outdoor […]

Driving into Central London (from LHR) this morning, we noticed one thing along the route. The JCDecaux billboards which displayed via a simple LED, the temperature (usually bottom left below the actual billboard face) and the time (again, below the actual billboard face and usually on the right) gave either incorrect readings and / or […]