Exterion Media this week announced an exclusive partnership with Seedrs, the UK’s most active equity crowdfunding platform. Led by Exterion Media Ventures, the division of the company focused on connecting startup businesses with fast growth potential to urban audiences, the exclusive partnership will provide the opportunity for companies raising on Seedrs to promote themselves through […]
JCDecaux has launched its Gateline Channel which includes new premium 80-inch digital 6-sheet screens, as well as adding extra locations. The 80-inch screens provide a 23% increase in visual area. With a footfall of 2.2 million every week, JCDecaux can now deliver a combined total of 40 million digital viewed impressions over a week at […]
Two Towers West Becomes ‘The Hammersmith Towers’
Monday, July 24th, 2017Adrian J Cotterill, Editor-in-Chief
Voted the ‘best original digital billboard’ back in 2012 at The DailyDOOH Gala Awards, the double-sided towers located on the main arterial route from Heathrow Airport to central London and key, luxury shopping destinations such as Knightsbridge, South Kensington and Mayfair, now has a new name and new owners. Ocean Outdoor’s iconic, first of a […]
A sweet spot for travel advertisers to reach young urban audiences has been found as it is revealed that 80 per cent of urban millennials and 67 per cent of Londoners are daydreaming about short breaks during their everyday routine, including at work and on their commute. This is according to findings released today from […]
Villa Invites Fans to Help Create New Lion Regalia
Monday, July 24th, 2017Supporters of Aston Villa football club are being invited to help create their Club’s new regalia in an exclusive #PartofthePride interactive campaign which will appear across Signature Outdoor screens in Birmingham next week (July 24). The aim is to create an interactive mosaic of fans’ content which will be printed on Lion flags and banners […]
Visa China Adds Hotel wi-fi Sponsorship to OOH Campaign Targeting Chinese Tourists
Thursday, July 20th, 2017PSI, Posterscope’s international division, has signed its first hotel wi-fi sponsorship deal, for Visa China, as part of a wider out-of-home campaign promoting its China Merchants Bank card to Chinese tourists as they arrive, travel to and stay in London. The sponsorship, delivered in partnership with Luxia Global and Starcom UK, incorporates sponsorship of guest […]
Ocean, the premium digital out of home (DOOH) media owner, has launched its 8th annual competition to discover the best creative ideas in DOOH, using innovative and emerging technology and techniques. Ocean’s digital competition is now inviting submissions for bold new creative ideas which set new boundaries from brands, the creative community, agencies and charities. […]
Birmingham is the ‘community capital’ of the UK, according to new research from Exterion Media’s award-winning national consumer panel work.shop.play., which reveals how urbanites feel about different cities across the UK. When it comes to what makes a great city, Brummies (a native of the British city of Birmingham) place more emphasis on friendly people, […]
Sainsbury’s UK Nationwide Dynamic #DOOH Campaign
Tuesday, July 18th, 2017Today, Sainsbury’s launches a nationwide dynamic digital out of home campaign, to continue to be front of mind throughout the longer summer days. Ellie Dixon, campaign manager, Sainsbury’s, said “The nations’ love of longer evenings offered us an amazing opportunity to combine data and our Living Well brand message with something unique and specifically tailored […]
Jellyfish, Dewynters, Agenda21, DAC and Media Minds Sign Up To @BitPosterUK
Monday, July 17th, 2017Bitposter has announced it has signed up the 20th independent agency to its general marketplace, which launched in Q1 2017. Award-winning full service digital agency Jellyfish joins the Bitposter platform; the latest in a number of signatories; including full service digital agency Agenda21, advertising and marketing agency Dewynters, hyper local agency DAC, and education specialist […]
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