DailyDOOH

Digital-Out-of-Home media owner Elonex has launched a new giant digital billboard at the UK’s busiest motorway junction, Spaghetti Junction in Birmingham. The new digital billboard, which measures over 4000 square feet, will be known as StarLights. Nick Smith, CEO at Elonex, told us “StarLights is perfectly positioned to target huge audiences as commuters travel through […]

SanPellegrino have launched a locally targeted, weather-triggered, dynamic out-of-home campaign to bring the picture perfect Italian lifestyle to high streets across the United Kingdom. Deployed by location marketing specialist Posterscope and media agency Zenith, the campaign for SanPellegrino’s sparkling fruit beverages uses real time data feeds to dynamically deliver relevant creative executions based on weather […]

It was announced this week that Primesight has retained the Network Rail contract for roadside advertising panels in a deal worth GBP 125m. The new seven-year contract is the single biggest roadside contract in the UK and is made up of over 2,000 billboards. The reappointment follows a competitive tender process and allows Primesight exclusive […]

FirstGroup today announced Exterion Media as its media partner for the new South Western rail franchise. Exterion Media takes over the contract from JCDecaux, which has held the South West Trains (SWT) contract for a number of years. The news follows FirstGroup, and its partners MTR, winning the contract to operate the South Western rail […]

Amscreen has now produced more than 250 of the revolutionary new phone boxes for deployment across high-streets nationwide for Clear Channel UK’s New World Payphones business using British-based engineering and design talents The transformation of these classic displays, announced late last year, is now breathing new life into the original phone box designs with a […]

Previously known as LinkUK, the joint venture between BT, Primesight and Intersection in the UK has chosen to update its name to InLinkUK to create a distinctive brand in the UK market (they are obviously ‘Links’ in NYC). Gerry McQuade, CEO, BT Wholesale & Ventures, said: “This is the phone box of the future. InLinkUK […]

Bosch Home Appliances has this week launched a striking new OOH advertising campaign in Dublin to promote its Vitafresh fridges freezers, including a special build featuring a giant 3D strawberry. The 4 x 2 metre, hand painted strawberry appears in the famous Wexford Street and has been designed to look like a padlock to represent […]

Santander has continued their sponsorship of Santander Cycles with a new integrated campaign that encourages people to hire a bike and ‘Unlock your London’. The campaign was led by WCRS as part of an Engine team including support from Deep Focus, Slice, and Partners Andrews Aldridge. The ‘Unlock your London’ campaign launched today June 26, […]

As the #CannesLions Outdoor awards celebrated a return to simple creative, as well as indulging the consumer experience, it was great to be more involved in Cannes this year, with Talon hosting our own digital media creativity debate at the IAA studio and participating in Clear Channel’s Wednesday session on #DOOH at the Grand Hotel […]

This Pride season marks 50 years since Parliament first voted to start legalising homosexuality and across the UK, Prides will be marching with a message of hope, acceptance, activism and love. Ahead of the London parade on July 8, 2017, Pride in London and WCRS have launched a multi-media campaign, celebrating love in all its […]