A Time of Revolution

Tuesday, June 20th, 2017

Guest Contributor, Rubbi Bhogal-Wood

‘A Time of Revolution’ was surely a bold title for the 58th FEPE Congress, where the Out of Home Industry cognoscenti met June 7-8, 2017 in Stockholm. Yet these are indeed times of significant change as marketers are challenged with the requirement to choose which channels can be trusted to be most effective in helping […]

Eye Opening MND Campaign, @OceanOutdoorUK Donation

Monday, June 19th, 2017

Maddie Cotterill

Ocean Outdoor is donating Birmingham’s unique Media Eyes to help raise awareness of motor neurone disease (MND). On Wednesday June 21, which is Global MND Awareness Day, the three full motion Media Eyes positioned above the entrances to Grand Central railway station will form the centrepiece of a day of activities about the devastating fatal […]

Three partners w/ @kineticwwUK to Bring VR Experience to London & Birmingham Shoppers

Monday, June 19th, 2017

Maddie Cotterill

Mobile network provider Three has collaborated with Wieden+Kennedy London, Mindshare and Kinetic to deliver a virtual reality (VR) experience as part of its Go Roam campaign. The VR experience is all part of Three’s recent campaign launching even more destinations to its Feel At Home service where you can use your phone abroad at no […]

Forrest Media Restructuring Its Sales Operation

Friday, June 9th, 2017

Maddie Cotterill

We understand that Forrest Media has recently restructured its sales operation. Sarah O’Sullivan has been promoted to the role of Sales Director. Those who know her will know that she has very successfully led the sales charge from the London office during the past four years and has forged excellent relationships with their specialist partners, […]

intu Launch Digital That Revolves Between Portrait And Landscape

Wednesday, June 7th, 2017

Andrew Neale

A cutting-edge network of screens that revolve between portrait and landscape to keep shopping centre customers entertained is to launch at intu’s popular retail and leisure destinations across the UK. It will be the first time ADI’s Epoch screens have been used within the retail market and builds on intu’s existing digital channel strategy which […]

#WorldEnvironmentDay @JCDecaux_UK Green Screens

Monday, June 5th, 2017

Maddie Cotterill

JCDecaux is showing its support today for World Environment Day by turning some of its iconic digital sites across the UK green. The initiative, designed to raise awareness of the day, is part of a wider sustainability commitment on behalf of JCDecaux. Spencer Berwin, Co-Chief Executive Officer at JCDecaux UK, told us “JCDecaux was founded […]

Signature Outdoor Doubles ‘The Loop’

Sunday, June 4th, 2017

Maddie Cotterill

Signature Outdoor is doubling the presence of its small format full-motion city screen advertising network in Birmingham and Manchester to offer advertisers greater reach and impressions. The Loop was Birmingham’s first small format, full-motion city centre screen advertising network. In conjunction with its launch in 2015, Manchester’s existing small format full-motion city centre network was […]

2000 Beacons Installed at @Gatwick_Airport by @PointrLabs

Tuesday, May 30th, 2017

Andrew Neale

Around 2000 beacons have been installed across Gatwick Airport’s two terminals providing an indoor navigation system that is claimed to be much more reliable than GPS and one that enables augmented reality wayfinding for passengers. Axel Katalan, CMO at PointrLabs told us “As an ACI member advising on beacon installations around the world and as […]

The National Towers New UK Wide Channel, @JCDecaux_UK

Tuesday, May 30th, 2017

Maddie Cotterill

JCDecaux has expanded its iconic London Towers format across the UK by launching a new premium state-of-the-art digital channel, which is to be called The National Towers. Spencer Berwin, Co-Chief Executive Officer at JCDecaux UK, told us “This is the first time we are launching our exclusive digital large format in these regions so the […]

Body Shop Anti-Pollution @JCDecaux_UK Bus Stops

Tuesday, May 30th, 2017

Maddie Cotterill

The Body Shop, Airlabs, JCDecaux, and Maxus last week introduced a ground-breaking new initiative to help reduce air pollution exposure for people in London. Airlabs air cleaning technology, which removes harmful pollutants from city air including nitrogen dioxide (N02) and particulate matter has been introduced at three high profile and highly polluted central London locations. […]