Back in October 2016, Alan Brydon, previously Chief Executive of Outsmart (before it was abandoned by certain sections of the UK industry), joined 8 Outdoor as Non-Executive Board Director. This week it was announced that super nice, intelligent, very very clever man Alan Brydon has been appointed as chairman and comes also with news of […]
In a move that surely cements its leading position in UK Digital Out-of-Home, JCDecaux has added a new extra-large digital screen, The West Hill Tower, to its already impressive network that is fast approaching 600 million digital viewed impressions. Spencer Berwin, Co-Chief Executive Officer at JCDecaux UK told us “I am delighted we have reached […]
A herd of digitally-generated 3D elephants is preparing to march across the world, crossing three continents in a spectacular first for digital out-of-home campaign – aiming to end the slaughter of endangered animals in Africa. Powered by Ocean Outdoor and created by 18 Feet & Rising, March for Giants will begin in Hong Kong on […]
Adrian J Cotterill, Editor-in-Chief
Warburtons – the UK’s second largest grocery brand – has marked the launch of its latest product, Toastie Pockets, with a huge digital execution on Ocean Outdoor’s The Wall @ Westfield – London’s second biggest outdoor media site. The campaign, created by multi-award winning agency WCRS, aims to convince shoppers that Warburtons really do make […]
King OOH, an independent UK supplier of out-of-home solutions has announced a full business rebrand to Maximus. The company is gearing up for growth by investing in people in sales, marketing and development and they’ve moved into a new bigger office in Westbourne Grove. There’s been some new billboards recently as well, the most recent […]
It’s looking a lot like JCDecaux is continuing to dominate the UK digital Out-of-Home market as the single largest media owner, according to Route’s latest figures, the OOH industry currency. According to this week’s Route 22 (R22) data release, JCDecaux has seen an increase in its digital impacts to reach 583.5 million per week, an […]
Talon has been ranked Number 1 in the prestigious and highly contested ‘Top 100 Best Small Companies List’, run by The Sunday Times (this is the second year running that they have been ranked in the top ten – last year they were ninth). The award comes after much dedication towards internal people initiatives at […]
Russ Curry, Ministry of New Media
The Internet Advertising Bureau (IAB) UK is holding a full day Data and Innovation Conference at the British Museum in London on Wednesday March 15, 2017. We’re told that the conference will look at some of the best data and technology enabled opportunities for brands such as AI, targeting, how social automation brings scale for marketers […]
Location marketing specialist Posterscope has appointed Joanne Quillan, formerly of sports marketing agency Wasserman into the newly created role of Chief Operating Officer. Joanne Quillan will report to CEO Stephen Whyte and will oversee operations for the Posterscope, PSI, MKTG, Open and Liveposter group of businesses. She will also take a significant role in future […]
Primesight this week announced that James Power will become their first Head of Sales to lead sales activity ahead of the integration of the ST6 and BT payphone contract and the launch of LinkUK later this year. In addition to the 17,500 payphones and 750 ST6s, the collaboration between BT, Primesight and Intersection will be […]
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