Kinetic Launches Automated #OOH Trading Platform w / @BitPosterUK

Thursday, February 16th, 2017

Adrian J Cotterill, Editor-in-Chief

Kinetic, the global leader in contextually connecting and activating audiences on the move, is launching an automated trading platform, which claims to bring together all major out-of-home media owners for the first time. Stuart Taylor, CEO Kinetic UK & Western Europe, told us “Our sector is undergoing an exciting transformational phase. This collaborative development will […]

500th Digital Screen 4 @JCDecaux_UK & @TfL

Thursday, February 16th, 2017

Maddie Cotterill

This week, Jean-François Decaux, Co-Chief Executive Officer, JCDecaux and Graeme Craig, Commercial Development Director, Transport for London (TfL), celebrated the 500th digital screen installation on the prestigious TfL bus shelter network. Jean-François Decaux, Co-Chief Executive Officer, told us “London is a global hub and we take great pride in the strength of our digital proposition. […]

DreamWorks’ Trolls Take a @SherbetMediaLdn Taxi

Wednesday, February 15th, 2017

Maddie Cotterill

Twentieth Century Fox Home Entertainment UK is celebrating the launch of DreamWorks Animation’s Trolls on DVD, Blu-ray and digital download by transforming an iconic black London taxi and giving passengers the happiest ride in town! Sarah Parry, Sherbet Media’s Account Director told us “We love the fact that we’re managing to put a collective smile […]

UK Startup @Lightvert’s AR Tech Creates Skyscraper Sized Adverts

Monday, February 13th, 2017

Adrian J Cotterill, Editor-in-Chief

New start-up, Lightvert Ltd., is aiming to disrupt the Digital Out-of-Home market with a ground-breaking new type of augmented reality solution called ECHO. ECHO is a patented technology that is capable of producing huge digital images that appear up to 200m high. The startup’s aim is to unlock the vast amounts of lucrative advertising real […]

#OOH Trading Automation w/ @BitPosterUK & @JCDecaux_UK

Monday, February 13th, 2017

Maddie Cotterill

JCDecaux, the UK’s largest Out-of-Home (OOH) media owner last week announced a partnership with Bitposter to support automated trading of its media. JCDecaux currently delivers over half the digital impressions in the UK OOH market, with an ambition to double its digital audience to one billion viewed impressions per week by the end of 2017. […]

Key Management Changes at Eye Airports

Friday, February 10th, 2017

Maddie Cotterill

Eye Airports Ltd, which manages the advertising and promotional contracts at a number of the UK’s regional airports, including Newcastle, Bristol, Exeter, Southampton, Norwich, Humberside, Derry, Inverness and the Highlands airports, has announced a raft of management changes at the most senior level. Rachel Davies, who has been with the company since its creation over […]

#Hockney iPad Paintings via @OceanOutdoorUK

Wednesday, February 8th, 2017

Maddie Cotterill

In a digital out of home first, Ocean Outdoor and Posterscope are collaborating with Tate to broadcast artist David Hockney’s iPad paintings across city and roadside out of home screens in seven UK cities. For seven days from Thursday, February 9 up to 20 million people across the UK will see animated clips of Hockney’s […]

Clear Channel UK Partners w/ @ConceptSigns

Wednesday, February 8th, 2017

Maddie Cotterill

Sign and large format LED display specialist, Concept Group, has supported Clear Channel UK, in the expansion of their nationwide digital network. They’ve designed, built and installed a complex network of 10 LED display builds in prominent city centre locations and high footfall retail destinations across the UK. With projects in Birmingham, London, Manchester and […]

The Female Lead Supported by @OceanOutdoorUK

Wednesday, February 8th, 2017

Maddie Cotterill

Ocean Outdoor is the launch partner for The Female Lead, a new campaign launched February 8, 2017 by the data-science entrepreneur Edwina Dunn to ignite self-belief and ambition in young women. Sixty Ocean digital screens across the UK will feature a selection of powerful images of 60 inspirational women who feature in The Female Lead […]

New World Payphones, @Amscreen @ClearChannelUK

Tuesday, February 7th, 2017

Adrian J Cotterill, Editor-in-Chief

Following the recent 90-year anniversary of the iconic red British phone box, the K2, appearing on UK streets, New World Payphones has brought it into the 21st century with high-tech makeover. This staple of British tradition has everything you would expect from a traditional phone box, plus a number of adaptions for modern use – […]