#PiccadillyLights Going, Going, Gone

Tuesday, January 17th, 2017

Adrian J Cotterill, Editor-in-Chief

The world famous Piccadilly Lights were switch off in London Monday morning as works begin on a major redevelopment of the iconic landmark and globally-recognised advertising space. A state-of-the-art new Daktronics screen, 17.56m high x 44.62m wide, will be unveiled in the autumn of 2017, with a static advertising banner set to cover the space […]

The Rise of the Cross-Device Consumer

Sunday, January 15th, 2017

Maddie Cotterill

This week Mike Read, SVP Europe, Verto Analytics will be speaking at IAB UK’s first Research Breakfast of the year. He’ll be presenting insights on the cross-device digital consumers in the UK in the following session: The Rise of the Cross-Device Consumer where you will be able to learn about a day in the life […]

#OOH Media Buying Automation @Bitposter w/ @EssenceDigital & the FT

Sunday, January 15th, 2017

Andrew Neale

Bitposter has announced its first campaign with global digital agency Essence. The campaign, for the Financial Times, focusses on how ‘2016 changed the world’. It then encourages people to ‘Prepare for the new year with insight you can act on from the Financial Times’. We understand that it marks the first time a campaign of […]

Dave King joins @ExterionMediaUK as UK MD

Friday, January 13th, 2017

Adrian J Cotterill, Editor-in-Chief

In what we think is probably yes already, to be the best hire in 2017 we note that Exterion Media, Europe’s largest privately owned OOH company, this week announced the appointment of Dave King as its new Managing Director for the UK (previous incumbent Jason Cotterrell will move to the newly created role of Group […]

Jason Cotterrell’s Role Change at @ExterionMediaUK

Friday, January 13th, 2017

Maddie Cotterill

Exterion Media this week announced that UK Managing Director Jason Cotterrell will move to the newly created role of Group Development Director. Jason Cotterrell will report into Group Chief Operating Officer Leon Taviansky and will focus on the future growth of Exterion Media, including new franchise opportunities and potential partnerships. He will also assess new […]

Traffic Reactive @ClearChannelUK BA Campaign

Thursday, January 12th, 2017

Adrian J Cotterill, Editor-in-Chief

We noticed this ‘The Unforgettable Sale’ British Airways campaign on our way out of London last night (in heavy traffic)… We understand that it is running across Storm sites in London, including the Billingsgate Tower, the Chiswick Towers, the North London Towers and the Westway Tower. The campaign is ONLY displayed when local traffic speed […]

LHR T3 Motion Showcase @JCDecaux_UK

Friday, January 6th, 2017

Maddie Cotterill

JCDecaux Airport this week introduced Heathrow’s latest large format digital opportunity, with world-leading ICT solutions provider Huawei as launch partner. It’s Terminal 3’s first large format interior digital site and gives Huawei the opportunity to reach and influence 8.8 million arriving passengers each year. The Motion Showcase consists of two 6.9 x 2.3 meter full […]

#WorldBrailleDay Maltesers @JCDecaux_UK Special Build

Thursday, January 5th, 2017

Maddie Cotterill

In support of #WorldBrailleDay Mars Chocolate UK has launched a special build bus shelter with JCDecaux. Created by AMV BBDO, the new bus shelter advert takes the form of a poster made entirely of Braille with the dots formed of model-made MALTESERS. The advert will be accessible for all through a combination of audio description […]

Jon Mew Succeeds Guy Phillipson as New @IABUK Chief Executive

Thursday, January 5th, 2017

Maddie Cotterill

Jon Mew is the successor to Guy Phillipson, who stepped down as chief executive of the Internet Advertising Bureau (IAB) after 12 years heading the industry body. Jon Mew has been at the IAB since 2008, joining as head of mobile before being promoted to director of mobile and operations. Most recently he has served […]

Crowdwish & @Primesight Promote World’s Popular Wishes

Thursday, January 5th, 2017

Maddie Cotterill

Crowdwish, an anonymous social network which aims to bring to life the world’s hopes, dreams and aspirations, is partnering with Primesight to promote The Wish. The book, published in February, is a review of the 99 most popular wishes ever actioned by the network, which has been granting wishes every 24 hours for over 1,000 […]