ITV, now home to The Voice UK, is kicking-off an interactive DOOH campaign to promote the show’s brand new coaching line-up ahead of the rebooted show’s debut on ITV. The week-long campaign domination features coaches Gavin Rossdale, Jennifer Hudson, Sir Tom Jones and will.i.am who surprise shoppers passing by large-format, Ultra HD screens in shopping […]
The UK National Lottery operator Camelot, in partnership with Posterscope, celebrated the first day of the New Year by taking over Clear Channel’s entire digital estate in the UK to celebrate a record 347 millionaires made in 2016 and wish the nation good luck in 2017. With almost 6,000 screens nationwide, Clear Channel is the […]
Limited Space, the retail media specialist, is running an out-if-home media campaign for the launch of ‘Passengers’, the new action-thriller from Sony Pictures Releasing out this week. The campaign is running across 15 shopping centres in the UK including Bullring Birmingham and Manchester Arndale for two weeks. It includes a special activation using Limited Space’s Adlift and […]
Imagine always being told that your dress is inappropriate, or that you can’t see your friends unless your partner is with you. Imagine someone close to you taking control of your bank account, your mobile phone, the food you eat and the exercise you take. These are all patterns of controlling behaviours that can form […]
Lego is set to become the first client to capitalise on Primesight’s new ‘Primespot’ technology which takes the traditional ‘gold spot’ advertising seen on-screen before a film into the foyer, maximising exposure to the target audience. The technology will revolutionise how digital cinema advertising is sold, serving the advert exclusively for 15 minutes in the […]
The interesting news here is not that Ultra Chloraseptic, the brand behind the popular anaesthetic throat spray, is advertising, we quote “only when temperatures have dropped to a level likely to cause an increase in winter-related sore throats, colds and flus” (that’s old-hat and quite common these days) but that this is the FIRST TIME […]
Clear Channel UK has announced the launch of ‘Malls Live XL’, premium large format digital screens in Malls right across the UK. It has been unveiled with the launch of full motion portrait screens in Festival Place in Basingstoke, Manchester Arndale and Intu Merry Hill by the end of 2016. We are told that these […]
Exterion Media’s former Agency & Trading Director, George Rossides spoke to us this week about his new company ‘OOH Yes’, an independent, UK out-of-home media planning specialist. George Rossides told us “We will provide a service that elevates brand stature through smarter planning, focusing particularly on the digitalisation of outdoor formats to provide businesses with […]
Out-of-home communications agency Posterscope has appointed Chris Daines formerly Head of The Exchange at Mindshare, into the newly created role of Chief Media Officer. Chris Daines will report to Posterscope MD Glen Wilson and will oversee the company’s media planning and buying operations, with a remit to further integrate OOH into clients’ media plans and […]
Former Outsmart CEO Alan Brydon this week joined shopping centre media specialist Limited Space as a non-executive director. Alan Brydon joins immediately and will work with Limited Space co-founders Samantha Sida and Matt Gordon to accelerate the company’s growth plans as it begins expansion of its digital screen network and extends its portfolio to include […]
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