DailyDOOH

JCDecaux has now completed the synchronisation of four Visual Display Clusters (VDCs) on its digitised Oxford Street network. The bus shelters near Marble Arch, Selfridges, John Lewis and Orchard Street (outside Selfridges Foodhall) have now been synchronised, meaning that each screen within a pedestrian’s line of sight shows the same creative at exactly the same […]

UK retailer Sainsbury’s has just launched a nationwide dynamic digital out of home campaign which will see screens across the UK running live copy to champion the UK Paralympic Team competing at #Rio2016. The creative features photographs of individual athletes when they were young children, followed by current day shots of them as Paralympic champions […]

Scotland’s leading digital OOH media owner, Forrest Media, unveiled the Hydro II in Glasgow last month (and 10 other LEDs as well). The Hydro II is comprised of two stunning synchronised ‘twin’ Daktronics LED landscape digital screens fronting the forthcoming Hotel and Leisure Development, the Glasgow Hydro Arena, and in direct proximity to Glasgow’s media city […]

JCDecaux Airport UK have announced luxury jewellers Boodles as their launch partner on the Motion Showcase – their newest premium digital opportunity at Terminal 5, Heathrow’s busiest airport terminal, which goes live today. James Amos, Marketing Director, Boodles said “Promoting Boodles through Heathrow has always had significant appeal due to the audience demographic and the […]

Storm, Clear Channel UK’s premium digital brand, unveiled results of a new study on Brand Fame in digital Out of Home (DOOH) advertising at an event in central London earlier today. The research, ‘Brand Fame Uncovered’ examined what Brand Fame means to both marketing experts and consumers. The study used a series of tests to […]

This week JCDecaux announced the launch of four new large format Daktronics digital screens on its high-impact Wandsworth Roundabout location. The launch follows iconic locations such as Old Street roundabout EC1, Cromwell Road and Waterloo Station as the company builds out its large format digital presence in London. Wandsworth Roundabout’s iconic structure targets multiple flows […]

Ocean Group has launched a new free, super-fast wifi service across 13 digital out of home screens in Birmingham, Glasgow, Manchester, Liverpool and London. The combined network is currently accessed by more than 30,000 people a day, with more screen-enabled WiFi zones to be introduced shortly in other cities like Newcastle. We are told that […]

Talon today launched PLATO – its bespoke automated, end-to-end implementation platform that allows them to plan, reserve, book and show availability. PLATO stands for PLATFORM for AUTOMATED TRANSACTIONS in OOH; or PLATFORM for OOH and is the result of a collaboration with technology partner Bitposter, plus several unnamed UK OOH media owners. The platform will […]

Late last week we sent DOOH INSIGHTS Volume 5 to the printers. We should receive 10,000 copies back by the end of the month, the first batch of which will be distributed at a Clear Channel UK event in London at the end of September. London during October sees further distribution at the JCDecaux / […]

Former EMEA Marketing Director of Opera Mediaworks and ex-Unruly Client Director of Client and Creative, Jon Williams has joined bidstack as CMO. He joins recent hires; Eric Penot (joined as Chairman in May), Steve Hanson (July) and David Payne (August). Jon can be reached on jon@bidstack.com