Specle and @Primesight #DOOH Ad Delivery

Thursday, September 1st, 2016

Maddie Cotterill

In what is claimed to be a first for the out-of-home industry, Primesight, in partnership with technology company Specle is offering DOOH advertisers the same certainty and security of ad delivery as print advertisers. From September 1 2016, advertisers will be able to use Specle’s technology to manage, process and deliver all their DOOH ads […]

Portrait of Britain w/ @JCDecaux_UK

Tuesday, August 30th, 2016

Maddie Cotterill

JCDecaux and the British Journal of Photography have partnered to showcase the UK-wide exhibition Portrait of Britain which will take over JCDecaux screens in shopping malls, train stations and high streets throughout September. Portrait of Britain is art featuring the public on an unprecedented scale. A UK-wide exhibition that puts the nation’s citizens centre stage. […]

My Burberry, @StormDOOH Piccadilly Takeover

Tuesday, August 23rd, 2016

Maddie Cotterill

Earlier this week Burberry launched My Burberry Black – the new parfum for women, inspired by the black Heritage Trench Coat – with the brand’s first Snapchat Lens and a campaign starring British actress Lily James and saw her take over Piccadilly circus with ownership of Storm’s One Piccadilly and Coventry House screens The campaign […]

Clear Channel UK Launches Trace

Sunday, August 21st, 2016

Maddie Cotterill

Clear Channel UK has announced the launch of their new Trace tool, which reveals detailed insights into the modern day consumer purchase journey, and allows both media planners and advertisers to explore how best to engage their target audiences at the right time, in the right place, with the right message. Developed using syndicated data […]

PA / @JCDecaux_UK #Rio2016 Updates

Tuesday, August 16th, 2016

Maddie Cotterill

Whilst Ocean have the exclusive content partnership with Team GB, and are doing a truly gold medal job of bringing #Rio2016 to life across the UK on their digital out of home network, they are not the only UK media owner running live Olympic updates, pictures and medals tables . Whilst it seems to have […]

10 Premium LED’s for Scotland’s @ForrestMedia1

Sunday, August 14th, 2016

Maddie Cotterill

Scotland’s leading Digital ‘OOH’ Media Owner, Forrest Media, has expanded its Glasgow Network to 10 giant premium LED screens covering all of the major arterial routes in and around the city. Forrest has unveiled an exceptional new portrait LED digital screen on the A74 at Nelson Street, South Glasgow, as well as the Hydro II […]

Festival of Marketing, London

Monday, August 8th, 2016

Maddie Cotterill

As well as taking part in the Internet Advertising Bureau UK’s (IAB) UK Digital Upfront on October 19, 2016, we note that JCDecaux are also involved in the Festival of Marketing being held at Tobacco Docks, October 5-6, 2016 as well. #ff @FestofMarketing

Olympics 2016 Playing Out w/ @OceanOutdoorUK

Monday, August 8th, 2016

Maddie Cotterill

Ocean has launched its Rio 2016 sports coverage across its full motion city and roadside out of home screens with highlights of inspirational performances featuring Team GB competitors. In partnership with Team GB, Ocean has scheduled the playout of full motion broadcast coverage in exclusive six minute slots 11 hours every day during the Games. […]

Talon Promotes Three to Group Business Director

Friday, August 5th, 2016

Maddie Cotterill

Talon, the UK’s only independently-owned Out of Home media specialist has made three senior promotions to those running client and agency teams within the agency. Monnie Rhodes, Luke Willbourn and Jamie Finn are all promoted from their current Business Director roles to Group Business Director, overseeing enlarged client groups in a completely new structure at […]

Eleanor Hackney joins @Eyetease

Friday, August 5th, 2016

Adrian J Cotterill, Editor-in-Chief

Eleanor Hackney has joined Taxi Top pioneer Eyetease as a Design Engineer. ‘Ellie’ is an electronic engineering graduate/research postgraduate from Durham University and a self-confessed tech nerd. She told us that when she is not hunched in a corner tinkering with circuits, she can be found jumping between music festivals and concerts. She said “I’m […]