KBH On-Train Media Launches KBH Digital

Wednesday, August 3rd, 2016

Maddie Cotterill

KBH On-Train Media is launching KBH Digital, to develop and sell digital advertising solutions for on-train and on-platform Wi-Fi and entertainment portals and has announced that it has won the Eurostar contract With KBH’s digital advertising platform, brands can target specific audiences with display, video and sponsorship options while they are on the move, with […]

Outsmart to Refocus

Tuesday, August 2nd, 2016

Adrian J Cotterill, Editor-in-Chief

Outsmart for “Impact, Action, Relevance and Creativity” and basically re-invented by Alan Brydon and co.has announced that it will be reorganising and as a (bizarre to us) consequence (and we are incredibly disappointed to hear that) Mark Craze (Chairman) and Alan Brydon (CEO) will both be leaving Outsmart. The press release stated that from Autumn […]

Ocean in GBP 100 Million Westfield Deal

Tuesday, August 2nd, 2016

Maddie Cotterill

Together, Ocean and Westfield have created some of the UK’s most iconic DOOH screens, including the world’s only triple screen single display at Holland Park Roundabout and the famous Eat Street screen that has featured in some of DOOH’S most awarded and innovative campaigns including last year’s Cannes Gold winner Women’s Aid so it is […]

#AllIdentity Supported by @clearchanneluk @primesight @Outdoor_plus

Monday, August 1st, 2016

Maddie Cotterill

Clear Channel, Primesight and Outdoor Plus have all partnered with artist Martin Firrell for an #AllIdentity national public artwork campaign to create a series of thought provoking and inspiring artworks throughout the UK. Martin Firrell, cited by The Grauniad as “one of London’s most influential public artists”, aims to provoke thought about how we regard […]

Matt Teeman joins @Primesight

Friday, July 29th, 2016

Maddie Cotterill

Primesight announced this week that Matt Teeman has been appointed Managing Director to replace Chris Forrester, who recently joined Spotify as UK Country Manager. Naren Patel, CEO at Primesight, told us “I was really humbled by the quality and the calibre of the applications we had for the role. I was looking for someone who […]

#BrutalCut Campaign Supported by @ClearChannelUK

Thursday, July 28th, 2016

Maddie Cotterill

Weber Shandwick and their out of home media partner Clear Channel have launched a campaign with ActionAid UK to raise awareness of female genital mutilation (FGM). The campaign called #BrutalCut officially launched July 28 and is a fully integrated digital campaign spanning traditional and social media channels as well as digital out of home. Very […]

When Pokémon Go Met Latest Movie Release Nine Lives

Wednesday, July 27th, 2016

Maddie Cotterill

In anticipation of the August 19 release of Nine Lives in cinemas and in order to encourage consumer engagement; Posterscope, Exterion Media and MKTG executed a consumer experience that included a competition to win Nine Lives soft-toys, further promoting the film release. Michael Scammell, Deputy Head of Marketing, Lionsgate UK told us “The Pokémon Go […]

More @JCDecaux_UK London South West Network Digital

Wednesday, July 27th, 2016

Maddie Cotterill

JCDecaux, has launched its new A3 Fin site in South West London. Towering over the A3 on the Kingston bypass, the new double-sided screen is estimated to generate 2.2 million impressions over two weeks from South West commuters travelling in and out of London. The A3 Fin site marks the fifth of 10 locations in […]

Pets at Home Launch Touch-Screen Campaign

Tuesday, July 26th, 2016

Maddie Cotterill

Pets at Home has launched an expansive nation-wide touch-screen campaign on Primesight’s digital interactive 6-sheet network. The interactive game runs across 38 cinema locations in close proximity to Pets at Home stores, inviting pet-loving cinema-goers to digitally feed animals for a chance to win vouchers. The interactive and geo-targeted campaign was created by John Brown […]

#CannesLions 2016. @_koffeeCup’s Dirty Barry

Monday, July 25th, 2016

Maddie Cotterill

One of the many Outdoor / Out of Home / DOOH / Digital Signage / Interactive fun things at Cannes Lions 2016 was KoffeeCup‘s Dirty Barry.. With a fully interactive wakeboard, which had full rotation freedom as well as four touch points allowing complex grabs during jumps – the gameplay was filmed, graded, included in […]