DailyDOOH

Given the weight of conversation about DOOH, you’d be forgiven for thinking out-of-home was now a purely digital medium. The media industry is awash with details of DOOH campaigns, with the odd experiential stunt thrown in for good measure. Classic OOH barely gets a look in. But is this really reflective of the market? Late […]

VISUALAB Media, a UK innovator in design and technology has announced plans to launch a new creative marketing division named BuzzBox Studio. Set to launch during July 2016, BuzzBox Studio is said to offer businesses an attractive alternative to the traditional marketing agency. Providing an affordable, flexible and accessible marketing proposition to businesses of all […]

Live content featuring artist Kasia Molga’s highly anticipated choreographed performance, Human Sensor, in which performers are dressed in wearable technology to detect air pollution levels, will be broadcast across Ocean screens in Manchester city centre this weekend. In a partnership with Manchester, European City of Science and Invisible Dust, producers of Human Sensor, Ocean will […]

JCDecaux has further strengthened its digital portfolio in London by launching a new full-motion, high-impact digital landscape screen at London Euston. Spencer Berwin, Co-Chief Executive Officer at JCDecaux UK, told us “London is our global showcase for digital Out-of-Home, a central part of which includes the rollout of premium motion screens in the UK’s busiest […]

JCDecaux has added seven new premium 6-sheet panels across the pedestrian shopping area of Newcastle city centre. The panels are live across the central shopping area of Newcastle city centre outside premium shopping destinations including Eldon Square and Northumberland Street. Spencer Berwin, Co-CEO JCDecaux told us “Newcastle city centre is a great shopping location which […]

JCDecaux has announced that it has joined the Internet Advertising Bureau UK (IAB UK) as it takes another step towards boosting the company’s digital presence – Ocean Outdoor joined back in 2013, Ed. Readers will remember back in January 2015 it became big UK news that JCDecaux effectively pulled out of the UK trade body, […]

Transport for London (TfL)’s contactless ticketing technology will soon be used in other cities around the world thanks to a GBP 15 million licensing agreement. London Mayor Sadiq Khan pledged to freeze fares in the capital earlier this year, “I made a firm commitment to sell Transport for London’s expertise around the globe. We will […]

A super-sized spooky Out-of-Home campaign was launched this week by Sony Pictures together with JCDecaux, transforming London’s Waterloo Station into a film-themed showcase for two weeks, promoting the release of the new GHOSTBUSTERS movie which hits cinemas on Monday. The campaign activity is augmented with a variety of global media-firsts debuting at the Waterloo Station […]

Ocean today has unveiled a step change in the way advertisers can target drivers using pioneering out of home vehicle recognition technology. Developed and tested over the past 12 months, vehicle recognition rolls out for the first time with a campaign featuring the All-New Renault Mégane. Vehicle recognition uses cameras positioned at Digital Out Of […]

Creative Review has teamed up with JCDecaux once again to showcase graduate art and design talent across digital screens from July 11-31, 2016. Creative Review selected degree show artwork from universities and colleges across the UK, with their pick of 2016’s graduate work, including illustration, photography and graphic design. The work of 10 graduates will […]