Helen Weisinger joins @Outdoor_Plus

Friday, July 8th, 2016

Maddie Cotterill

Helen Weisinger is joining Outdoor Plus as its Chief Client Officer. Helen’s remit will be to get closer to advertisers and their agencies, enabling them to capitalize on the huge new opportunities created by technology, data and creativity. Helen will report to Jonathan Lewis and sit on the company’s executive board along with Grant Branfoot […]

Steve Hanson joins bidstack

Friday, July 8th, 2016

Maddie Cotterill

Steve Hanson has joined bidstack as CCO. He joins from Opera Mediaworks, where he was previously International Commercial Director. We understand that Steve will be direct sales, media owner and agency facing. All sales functions will be operating under his experienced stewardship.

Transport for West Midlands Win For @ClearChannelUK

Thursday, July 7th, 2016

Maddie Cotterill

Advertising on bus shelters across the UK’s West Midlands is set to net more than GBP 15 million income over the next five years. Transport for West Midlands (TfWM), the transport arm of the West Midlands Combined Authority (WMCA) has awarded the contract to Clear Channel. All revenue goes back into the network to help […]

#DOOH Targets Uninsured Motorists, @WCRS_LDN

Monday, July 4th, 2016

Maddie Cotterill

Churchill Motor Insurance will launch its latest ‘Uninsured Drivers’ brand activation, with what many believe may be the world’s first interactive digital out of home insurance campaign. Scarily, it is estimated that more than one million of UK drivers do not have car insurance; a problem that can cost honest motorists dearly. Churchill Insurance’s latest […]

AA Combines Visual & Audio Ads for Mass Audience Reach

Monday, July 4th, 2016

Maddie Cotterill

JCDecaux, the world’s largest Outdoor advertising company, The Automobile Association (AA) and GTN UK have launched a fantastic new campaign combining Out-of-Home (OOH) and Radio to reach the right audience at the right time. The campaign delivers premium large format digital sites along key arterials that will be synced with GTN’s Network Drive package to […]

#TeaseLondon Winner is (Not) Boris Johnson

Thursday, June 30th, 2016

Adrian J Cotterill, Editor-in-Chief

Back in May during London Digital Signage Week, Eyetease, the company famed for bringing digital advertising technology to the roofs of London taxis celebrated the launch of their new video, by announcing a competition to win GBP 160,000 worth of free advertising on over 400 taxitop screens in London, in partnership with Verifone Media. Whilst […]

CEO Spotlight: Sarah Parkes, Airport Media, London

Thursday, June 30th, 2016

Gail Chiasson, North American Editor

This month, we welcome Sarah Parkes, Managing Director, Airport Media, London. We’ve been running CEO Spotlights regularly since 2008 and Sarah is the first executive to have ever been featured more than once. She last featured as Managing Director, Eye, back in September 2013. Eye Airports managed media sales at London Gatwick airport until February […]

Keeping @StormDOOH’s Cromination in Tip-Top Shape

Wednesday, June 29th, 2016

Adrian J Cotterill, Editor-in-Chief

At The DailyDOOH Gala Awards last year, Clear Channel’s Storm Cromination which consists of six consecutive 96-sheet screens sold together as a single opportunity (and by the way, is one of the longest digital Out of Home advertising sites in Europe – spanning as it does, a massive 72 metres) won a coveted ‘Reggie’ for […]

Beauty Brand, NARS use Verifone Media DigitalTops

Tuesday, June 28th, 2016

Maddie Cotterill

London’s Covent Garden is known as being a busy retail area with a mix of high end, and high street stores. NARS Cosmetics is the latest store to open in Covent Garden’s beauty quarter. To spread awareness of the new store, NARS have launched a geo-targeted DigitalTops campaign to ensure they reach busy shoppers and […]

Jaguar’s Data-Driven #FeelWimbledon Campaign

Monday, June 27th, 2016

Maddie Cotterill

Jaguar this week launches its Wimbledon campaign, using Out-of-Home to amplify excitement around the event. #FeelWimbledon has been deployed across JCDecaux’s London Digital Network (LDN), iconic Roadside Large Format sites and Waterloo Station media until July 10th. Jaguar’s #FeelWimbledon campaign at Waterloo station will keep commuters updated on the action from the tournament via displays […]