Ocean is aiming to bolster its position as a leading provider of premium digital out of home locations across the UK with the launch of The Ocean Collections. Two new DOOH collections give brands access to high definition screens in some of the country’s most exclusive postcodes across eight cities, reaching 39.8 million drivers and […]
Clear Channel’s super premium digital brand, Storm, has unveiled their latest sites in Greater Manchester, Storm Mancunian Tower and Storm Trinity Way. These sites are the 28th and 29th to join Storm’s nationwide portfolio and follow the launch of Storm Mancunian Junction earlier this year, creating a trio of landmark sites in the city. Storm […]
Britvic has collaborated with M/Six and Kinetic to transform the area around Waterloo station into a tennis-themed display to mark the upcoming Wimbledon tournament. Sarah Norcup, Creative Development Executive at Kinetic, told us “Working with Robinson’s provided us with the opportunity to create a memorable campaign, celebrating one of our nation’s most loved sports. It’s […]
#CannesLions #CaptureCannes @CCoutdoor Campaign(s)
Tuesday, June 14th, 2016Clear Channel Outdoor (CCO), sponsor of the 2016 Cannes Lions International Festival of Creativity, will be demonstrating the creative and engagement potential of out-of-home advertising at this year’s festival, showcasing category-defining digital out-of-home activations on the world’s largest digital rooftop billboard, ‘Le Grand Screen’, and across its small format screens. The showcase will include campaigns […]
JCDecaux has added Putney Bridge Showcase, a premium large format digital site, to its extensive digital presence in London. The two screens of The Putney Bridge Showcase went live at the start of this week and have become the latest addition to the South West Network. The South West Network is a collection of exclusive […]
Clear Channel UK has announced plans to expand their national Adshel Live network to 1,000 screens. The Out of Home media owner, which currently operates 600 Adshel Live units, a network of state-of-the-art digital 6-sheets in 28 of the UK’s largest cities, will install a further 400 screens in key towns and cities nationwide. The […]
JCDecaux has teamed up with the Press Association (PA), to bring #EURO2016 live scores and news coverage to UK consumers nationwide, powered by live data and delivered dynamically. Running across JCDecaux’s digital editorial channel, the live updates will kick-off on June 10 across rail, roadside and retail screens, bringing Outdoor audiences the latest action from […]
Digital out of home is a key influencer in reaching big spending consumers who shun heavy TV viewing according to a new report released this week. Light viewers are said to watch less than three hours of television per day (source: TGI), and yet they make up 37.8 per cent of the UK population. With […]
A new digital Out of Home campaign promoting awareness of a short film supported by UNHCR (the UN Refugee Agency) will combine the reach of screen networks on London Taxis thanks to taxi advertising experts Verifone Media and BrightMove Media. Chris Watling of full service creative agency BBH comments “We’re pleased to bring ‘HOME’ […]
Warner Bros, partnering with PHD, has collaborated with Kinetic and devised an interactive visual and audio OOH campaign to celebrate the highly anticipated release of Warner Brothers’ horror film The Conjuring 2. The campaign, launching today and running until June 19 across four high profile JCDecaux sites, employs a 6-sheet bus shelter site which invites […]
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