Royal Highland Show Goes ‘Bullish’ on @8outdoormedia

Tuesday, May 24th, 2016

Maddie Cotterill

The Royal Highland Show has commissioned a 50ft ‘snorting’ bull on Edinburgh’s largest Outdoor site to bring the fun of the show to motorists passing by. The Royal Highland Show is featuring a specially constructed snorting bull on 8 Outdoor’s landmark Baxter’s Place roadside banner site in Edinburgh. The special build is programmed to intermittently […]

Dynamic DOOH Ads Made Easy

Tuesday, May 24th, 2016

Gail Chiasson, North American Editor

The full-house audience at The DailyDOOH Media Summit last week during London Digital Signage Week had a fast presentation from Alex Matthews, who joined JCDecaux SA (Euronext Paris: DEC) from BBH (alongside Rick Burgess) to jointly head up its London based digital creative hub called ‘JCDecaux Dynamic’. Matthews has 20 years experience as a technologist […]

Amscreen Terminates Agreement with Digicom

Monday, May 23rd, 2016

Adrian J Cotterill, Editor-in-Chief

Further to our news today ‘Digicom Ceases Trading’ Amscreen has issued a press release ‘Amscreen Terminates Agreement with Tom Goddard’s Digicom’. Dated May 23, 2016 it says, we quote “Amscreen regretfully announces that it has today terminated its sales agency agreement with Digicom Out Of Home Digital Media Limited and temporarily suspended the advertising service […]

#LinkNYC @intersection_co Says “We’re Connected”

Monday, May 23rd, 2016

Gail Chiasson, North American Editor

Dave Etherington, chief strategy officer at Intersection, lead company on the LinkNYC project, was peppered with the most questions from the floor of any speaker after bringing the audience at the DailyDOOH Media Summit up-to-date on that ‘connected’ project during London Digital Signage Week. “Today, more than 50% of the population lives in cities, and […]

#TeaseLondon Could Win You £160K Media Spend

Monday, May 23rd, 2016

Maddie Cotterill

To celebrate the launch of their new video, Eyetease, the company famed for bringing digital advertising technology to the roofs of London taxis, will be giving away £160,000 worth of free advertising on over 400 taxitop screens in London, in partnership with Verifone Media. The competition is open to startups and SMEs and asks entrants […]

Digicom Ceases Trading

Monday, May 23rd, 2016

Adrian J Cotterill, Editor-in-Chief

DigiCom Out of Home Digital Media Limited, the company that has managed Amscreen’s network of portrait screens in a large number of UK Forecourt Petrol Stations since last August, announced Monday that it is closing down its operations with immediate effect. We are told that this is due to a series of unforeseen difficulties, resulting […]

Oxford Street’s Bus Shelters Complete

Monday, May 23rd, 2016

Maddie Cotterill

JCDecaux today launches its digitisation of Europe’s busiest shopping destination, Oxford Street with 50 new double-sided digital 6-sheet sized screens at bus shelters located near premium retailers such as Selfridges, John Lewis, House of Fraser and Debenhams. Spencer Berwin, Co-CEO at JCDecaux UK told us “We are committed to making London the global showcase of […]

Oxford Street Pop Up Marketing Suite, @JCDecaux_UK

Monday, May 23rd, 2016

Andrew Neale

JCDecaux UK will be showcasing its new digital screens to the media and marketing industry at its marketing suite on Oxford Street for two weeks from June 6, 2016 onwards.

Bringing ‘Stunts’ To Scale The @WeAreDOOH Way

Monday, May 23rd, 2016

Gail Chiasson, North American Editor

“The well-publicized Pepsi Max and British Airways ‘Look Up’ campaigns did a lot for the digital out-of-home industry,” Andrew Newman, CEO, at DOOH.com told attendees at The DailyDOOH Media Summit held at BAFTA during London Digital Signage Week. These campaigns had a lot of impact in terms of public relations and attraction of social media, […]

Alan Brydon & Co. Reinvent @OutsmartOOH

Monday, May 23rd, 2016

Gail Chiasson, North American Editor

“Outsmart wants to be known for Impact, Action, Relevance and Creativity,” Alan Brydon, CEO of Outsmart, the UK trade marketing association for the out-of-home industry, told the packed room of attendants at The DailyDOOH Media Summit during London Digital Signage Week last Tuesday (May 17, 2016). Brydon, who took on the CEO role at Outsmart […]