Adrian J Cotterill, Editor-in-Chief
Next Tuesday May 17, 2016 The DailyDOOH Media Summit takes place in The David Lean Room, BAFTA, 195 Piccadilly, London W1J 9LN, as part of London Digital Signage Week Here’s the agenda… 08.45 REGISTRATION & BREAKFAST 09.30 Welcome 09.40 Out of Home 2.0 | Sarah Speake | Chief Marketing Officer | Clear Channel UK As digital […]
Exterion Media, Europe’s largest privately owned out–of-home advertising business, has launched the UK’s largest iBeacon experience across 500 Transport for London (TfL) buses throughout London in partnership with Proxama PLC (AIM: PROX), the leading mobile proximity marketing expert and Mapway, the world’s leading publisher of transport apps for mobile devices. Mapway has integrated Proxama’s beacon […]
Adrian J Cotterill, Editor-in-Chief
Posterscope announced this week that it had FULLY acquired Liveposter, a software platform that they have always claimed enables them to deliver dynamic content to screens. Annie Rickard, Global President of Posterscope said “The Liveposter acquisition will be transformational in many markets and will ensure that we will be able to maximize the benefits of […]
Gail Chiasson, North American Editor
Team GB (ie Team Great Britain) has activated a ‘100 day countdown to Rio’ campaign across Ocean screens, using its ‘Bring on the Great’ campaign to tell fans how inspirational their support is to British athletes as they compete for medal success in Brazil. Team GB has an exclusive Out-of-Home content partnership with Ocean, offering […]
Adrian J Cotterill, Editor-in-Chief
According to research carried out by the Institution of Engineering and Technology (IET) only 18 per cent of the British public has heard of a ‘smart city’. The research, where the IET calls for a public engagement campaign around benefits of new technology, is reported in their new report ‘Smart Cities – Time to involve […]
Clear Channel’s super premium digital brand, Storm, has unveiled their first site in Leeds, Storm The Mile. Storm The Mile, which is Storm’s fourth site outside London following the launch of Storm Mancunian Junction in Manchester last month, becomes the latest landscape screen to join Storm’s expanding nationwide portfolio. Storm The Mile is located on […]
Adrian J Cotterill, Editor-in-Chief
The Citizens Advertising Takeover Service (C.A.T.S) has started a Kickstarter project to replace all the adverts on one (as yet unspecified) London Underground station with pictures of cats. C.A.T.S is a group of friends and cat lovers from London, we quote “We’re not here to make money or sell anything. We’re here to help people […]
Russ Curry, Ministry of New Media
Global law firm Dentons’ next West London Lunch & Learn is entitled ‘What every commercial lawyer needs to know about advertising and marketing’. In-house lawyers interested in the topic are invited and a member of the Committee of Advertising Practice’s (CAP) Copy Advice team will be present on Tuesday July 12 for an interactive session […]
Manchester Airports Group (MAG) has appointed Primesight to handle its out-of-home advertising contract over a five-year term starting May 2016. The contract was awarded following a competitive pitch and covers MAG’s four UK airports at Manchester, London Stansted, East Midlands and Bournemouth, reaching approximately 50 million passengers a year. Mark Schofield, Head of Advertising at […]
A new study released today from Outsmart, the UK marketing body for Out of Home reveals that OOH activity drives +17% uplift in smartphone brand actions. Outsmart joined forces with leading market researchers, Ipsos and OOH industry measurement body, Route, to explore how the medium performs in today’s connected world, especially with the proliferation of […]
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