Monday, February 26th, 2018
Adrian J Cotterill, Editor-in-Chief
Described as a “Once in a generation opportunity for brands”, Transport for London has opened its Elizabeth line commercial partnership tender. TfL is looking for six sector-exclusive brands to become their launch partners for the Elizabeth line’s inaugural year – offering brands a unique opportunity to align with the historic launch in 10 months’ time. […]
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Monday, February 19th, 2018
Adrian J Cotterill, Editor-in-Chief
Ocean has ramped up its Winter Olympic coverage this past two weeks, showing daily highlights featuring Team GB hopefuls across its network of full motion digital screens. Ocean’s new daily 60-second highlights Olympics packages run every six minutes and are supported by content from Visa, Panasonic and Toyota who are worldwide partners of the IOC. […]
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Thursday, February 15th, 2018
Adrian J Cotterill, Editor-in-Chief
London’s IMAX has been transformed into a colossal Big Mac to celebrate the 50th anniversary of McDonald’s iconic burger thanks to Ocean Outdoor, Talon, OMD and Leo Burnett. We note that a ‘Big Mac’ of the same proportions as the landmark IMAX would measure 1,734 square metres. This spectacular display is powered by 48,000 LEDs […]
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Wednesday, February 14th, 2018
Adrian J Cotterill, Editor-in-Chief
Chubby Hearts over London is a public design project conceived by the fashion designer Anya Hindmarch as a love letter to the city. Starting on Valentine’s Day and continuing as a celebration of London Fashion Week, giant ChubbyHeart balloons will be suspended over (or sometimes squashed within) 29 famous London landmarks and prominent locations across […]
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Wednesday, February 14th, 2018
Adrian J Cotterill, Editor-in-Chief
Following the launch of the Clear Channel Ad Platform last year, it has now been announced that it has been connected with Posterscope’s own location analytics planning and trading platform, ECOS. The direct connection simplifies the entire process of booking premium Storm inventory for the Posterscope team, from the initial checking of availability and cost, […]
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Monday, February 12th, 2018
Adrian J Cotterill, Editor-in-Chief
Clear Channel UK last week announced two new senior leadership positions, namely Chief Customer Officer and Chief Revenue Officer. We are told that both roles have been created to help Clear Channel UK increase focus on delivering flexible, creative and accountable advertising solutions for customers. Chris Pelekanou will be stepping into the role of Chief […]
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Friday, February 2nd, 2018
Adrian J Cotterill, Editor-in-Chief
Elonex has launched a new large-format Digital Advertising Billboard on Tyburn Road in Birmingham, which targets high volume traffic travelling towards both Birmingham City Centre and the M6 via Spaghetti Junction. The new Digital 48 Sheet Billboard is positioned on Tyburn Road immediately before commuters must choose to either enter Spaghetti Junction for the M6 […]
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Thursday, February 1st, 2018
Adrian J Cotterill, Editor-in-Chief
Earlier this week JCDecaux (JCDX.PA) announced that it has beat its fourth-quarter revenue target, citing improving French and Chinese markets. The group’s fourth-quarter adjusted revenue was 1.02 billion euros ($1.27 billion) which represented 6.5 percent organic growth, beating the 4.5 percent forecast in November. Co-Chief Executive Jean-François Decaux told us “This strong performance reflects a […]
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Tuesday, January 30th, 2018
Adrian J Cotterill, Editor-in-Chief
We’re told that due to its phenomenal success, Admedia have just started the fourth roll out phase of Admedia Nexus, its the dominant full motion D-48 network across top Motorway Service Areas. Phil Daniel, Admedia’s Managing Director of Sales and Marketing, told us “We are thrilled to quickly react to market demand and expand the Admedia […]
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Monday, January 29th, 2018
Adrian J Cotterill, Editor-in-Chief
Premium out of home media owner Ocean Outdoor has announced a three year partnership with the Marine Conservation Society (MCS) which will enable the charity to magnify its campaigns and engage millions of people in eradicating single-use plastic from the oceans. Ocean chief marketing officer Richard Malton told us “Ocean is committed to turning the […]
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