DailyDOOH

Exterion Media is challenging people to come up with an award-worthy DOOH campaign using one of their interactive pods at Westfield London as a creative canvas – the iconic 57-inch vinyl-wrapped pods support smartphone interaction and are beacon and touchscreen-enabled, providing a completely unique platform to engage and excite the 3.4m shoppers who visit the […]

EM Ventures, a division of Exterion Media focused solely on connecting start-up businesses with fast growth potential to urban audiences, will soon launch a new funding initiative for start-ups – this surely, is similar to Nurture, JCDecaux’s new division, which is working with Crowdfunder to find start-up businesses who want to grow? Ed. Since its […]

This month we welcome Naren Patel, CEO, Primesight UK. London You started at Primesight as a financial analyst, built to an IPO, saw it sold and then worked to buy it back as a private company. Did you fall in love with outdoor? See it as a way to get rich? 🙂 What was the […]

JCDecaux has launches its MyLondon panel with 5,000 respondents as well as a location-based behaviour application that will hopefully deliver new insight into the urban audience. Allegedly people living and working in London differ to the rest of Britain when it comes to media behaviour and opinions which is why JCDecaux has launched a dedicated […]

Media advertising owner and manufacturer of digital rooftop taxi advertising, Metropolis has announced a strategic alliance with C & S Taxis London and at the same time, rebranded itself as Metropolis Digital Outdoor which it believes, more accurately positions the business in the market. Danny Faughnan, CEO of Metropolis, told us “C & S Taxis […]

We are told that content of the 57th FEPE Congress in Barcelona will be markedly different to previous years. It seems that they will be having a series of round table panel discussions which will allow them to bring in many other OOH and industry voices to give their opinions and insights into a range […]

JCDecaux has been shortlisted for the British Media Awards 2016 for its world-first out-of-home campaign for Universal Pictures, which transformed London Waterloo into the Jurassic World theme park last year in the lead-up to the movie’s release. It was announced this week that JCDecaux has been shortlisted for Commercial Campaign of the Year at the 2016 […]

Award-winning technology company Eyetease, famed for bringing digital rooftop advertising to London taxis, has today announced the launch of their London-based, Research and Development focused innovation lab, to coincide with their sixth birthday. Eyetease have created the facility in direct response to what they view as the lack of R&D in London, the STEM skills […]

London has the highest penetration of smartphones in the UK, at 94 per cent, according to Exterion Media’s award-winning urban community work.shop.play., and the proliferation of smartphone devices, across the UK and worldwide, is fast transforming consumer behaviour and allowing brands unparalleled access to consumers on the move. In 2016, for example, mobile (smartphone and […]

Crimtan has signed a multi-year partnership deal with Primesight. Crimtan’s proprietary technology allows Primesight to provide its clients with the ability to amplify their OOH campaigns with location-based digital display advertising targeting web and app users in the same locations as their outdoor activity. Using Crimtan’s advanced hyperlocal targeting ability, digital advertising can be delivered […]