Clear Channel UK has been awarded the advertising contract for Asda stores following a competitive tender. The contract, which Clear Channel will take over in July, will see the complete digitisation of Asda’s advertising estate as Clear Channel reveals plans to convert 300 Asda Superstores and 200 Asda Supermarkets. The upgrade will see the installation […]
Talon is one of just five highlighted businesses in the Creative Industries sector, and one of 245 new companies listed, in the annual 1000 Companies to Inspire Britain report, from the London Stock Exchange. The annual report, now in its third year, identifies the UK’s most exciting and dynamic small and medium-sized enterprises. Selection criteria […]
In a major new acquisition for the out of home industry, Outdoor Plus has secured the rights to develop two state of the art digital screens under the prestigious Hyde Park Corner in London. The One, a brand new development located next to Hyde Park and positioned at either end of the Piccadilly Underpass in […]
Exterion Media, Europe’s largest privately held Out-of-Home (OOH) advertising business, and Kinetic have announced a new partnership to encourage clients to explore the benefits of using beacons to reach consumers via mobile with more relevant and targeted messaging. As part of their strategy to mobilise beacons across their nationwide Bus and Rail network, Westfield and […]
FrieslandCampina is dominating London Waterloo station to kick-start its 2016 brand launch for yogurt drink Optiwell. The ‘Thank Goodness’ campaign is leveraging the entire Waterloo poster inventory of Primesight, one of the UK’s leading OOH media owners, from February 15-28 to promote Optiwell, FrieslandCampina’s new yogurt drink. Primesight’s posters will display two key creatives: one […]
Gail Chiasson, North American Editor
Seedrs, UK equity crowdfunding platform, has today (Feb. 15/16) launched its inaugural out-of-home advertising campaign across London’s transport system and online. The focus of the campaign is to humanize the Seedrs brand, while educating a wider consumer audience on equity crowdfunding. The ad campaign features three established consumer brands currently pitching for funding on the […]
For the first time in its history, London Fashion Week (LFW) will be screened to more than 35 million people across the country in a new collaboration between the British Fashion Council and Ocean Group. In a UK media first, exclusive footage from the shows of top designers including Temperley, Ashish and Osman will be […]
Gail Chiasson, North American Editor
In preparations for Valentine’s Day, Verifone Media is making sure London itself isn’t left out of the love celebrations by using its 400 HD LCD digital screens on top of London’s most loved icons: the black cab. The declaration, dubbed #LoveGEO, is playing London-wide on the company’s ‘DigitalTop’ HD screens. Location-based-specific messages have been designed […]
Prime sight is converting its portfolio of digital displays to the BroadSign International, LLC software platform as part of its on-going drive to offer clients a seamless DOOH experience with increased accountability. The integration with BroadSign’s cloud-based platform will give advertising clients access to the richest industry-leading reporting. Primesight has already converted its full large […]
A new UK campaign launches this week with show-stopping creative which leverages the new technical and creative capabilities of the IMAX as a bespoke branding platform. It is supported by a wider brand campaign across other Ocean sites. Ford’s campaign, which spotlights three classic models, was created by Blue Hive and planned through Mindshare and […]
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