In a move to consolidate its position as one of the UK’s leading out-of-home (OOH) media owners, Primesight is restructuring its award-winning sales team. Nigel Fung has been promoted to Head of Agency Sales, David Peters has risen to Head of Specialist Sales and Dan Sharp has been appointed as Head of Digital Sales. Fung […]
Land Rover has commissioned leading digital out of home agency DOOH.com, Mindshare and Kinetic Active to create a visually spectacular accompaniment to the vehicle manufacturer’s multi-channel #Hibernot campaign, asking members of the public to ‘see winter differently’. They’ve created a multi-site campaign that can show the urban winter landscape ‘behind’ seven digital billboards – effectively […]
Primesight is supporting comedienne Jo Brand as she undertakes her BT Sport Relief Challenges: Jo Brand’s Hell of a Walk, by sharing live tweets via its digital Network of roadside billboards as she progresses on her journey. The cross-country hike, taking place from January 22-28, will see Jo Brand walk the breadth of the UK […]
JCDecaux SA (Euronext Paris: DEC) announced yesterday the launch of its London based digital creative hub ‘JCDecaux Dynamic’ with the appointment of former BBH’s Alex Matthews and Rick Burgess. JCDecaux Dynamic will focus on the creative side of digital content and technical creativity for out-of-home, enabling JCDecaux’s clients to deliver contextually aware advertising and innovative […]
Adrian J Cotterill, Editor-in-Chief
As part of Clear Channel’s retention of the UK retailer Sainsbury’s advertising contract we note that the ‘win’ will see up to 350 digital screens installed across Sainsbury’s nationwide estate. Following a competitive tender, Clear Channel UK will continue to sell the advertising space outside Sainsbury’s stores nationwide and take responsibility for their (the posters) […]
Adrian J Cotterill, Editor-in-Chief
It looks like the UK high streets are all set for a #LinkNYC style digital transformation with the news just-in that Clear Channel has acquired Arqiva’s payphone business. We understand that this deal will see Clear Channel launch a major programme of development which will see existing phone boxes removed and replaced with hundreds of […]
KAYAK.co.uk, the travel search engine, has deployed the first ever commercial tram wrap on Manchester’s Metrolink with Exterion Media. Planned and booked by Blue 449 and Kinetic, the campaign will be running across Greater Manchester’s Metrolink network from January 6, 2016 for six weeks, reaching key stops throughout the city centre and surrounding districts. With […]
David Sore has joined VeriFone Media LLC as Head of Marketing, UK. David was previously Head of Marketing and Insight at Eye Airports as well as previously holding role as Marketing Manager at CLARITY and three and a half years as Head of Strategy Planning and Insight at Titan.
Clear Channel UK has been awarded the bus shelter advertising contract for the London Borough of Tower Hamlets following a competitive tender by Tower Hamlets Council. Clear Channel UK which currently operates street furniture contracts under its Adshel brand in over 250 local authorities, will sell the advertising space at Tower Hamlets Council-owned bus shelters […]
Brand USA, the destination marketing organisation for the United States, and its partner Visit Florida, are taking over London’s Oxford Street in a new OOH campaign. The Visit Florida campaign, launched on January 4, will dominate JCDecaux’s bus shelter inventory along Oxford Street for four weeks. JCDecaux will roll out across a mix of vinyl […]
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