Making a healthy start to the year can always be a challenge, but JCDecaux and New Scientist have teamed up to give a little helping hand. To help people make a positive start to the New Year, leading science publication New Scientist and JCDecaux, have partnered to bring some healthy tips to those out and […]
Christine Moore joins @KineticWW
Wednesday, December 23rd, 2015Kinetic Worldwide announced this week that it has named Christine Moore as global chief operations officer (COO), a new position at the agency. Christine will manage operations, including business and market growth, acquisitions, compliance and risk management, strategic partnerships, talent development, financial performance, processes and investments. She will report to global CEO Mauricio Sabogal and […]
Moroccan National Tourist Office First DOOH Campaign w/ @Primesight
Monday, December 21st, 2015The Moroccan National Tourist Office is launching its first-ever digital out-of-home (DOOH) campaign with Primesight. The MuchMorocco campaign is leveraging ‘Network’, Primesight’s portfolio of digital roadside 48-sheets, and digital posters in cinema foyers to maximise exposure for Morocco in the run-up to the tourist industry’s busiest booking period. MuchMorocco is running five different creatives across […]
While a new PlayStation or tickets to Adele may be top of many wish lists this Christmas, a consumer survey released last week by Exterion Media’s award-winning consumer panel, work.shop.play., which surveys 10,000 people across urban areas has found that while popular tech items such as consoles, tablets and wearables will undoubtedly make an appearance under the […]
Ocean CEO Tim Bleakley has announced a restructure of the digital out of home media company after integrating key businesses post acquisition and marking the formation of the Ocean Group. To strengthen operations across both the Ocean and Signature Outdoor businesses as they expand, Ocean finance director Stephen Joseph is promoted to Group chief operating […]
Cennydd Roberts joins @8OutdoorMedia
Friday, December 11th, 2015Adrian J Cotterill, Editor-in-Chief
ex-Wildstone partner Cennydd Roberts has joined the UK outdoor advertising business, 8 Outdoor as CEO. He joins an existing team of ten, with plans to rapidly expand the team in early 2016. Cennydd told us “I am very excited about joining 8 Outdoor at this early stage and working with the very talented and energised […]
Lloyds Bank & @KineticWW #LoveYouToTheStars Christmas Tree
Thursday, December 10th, 2015A 12-metre-high interactive Christmas tree will light up London this December as part of an out-of-home (OOH) and online campaign from Lloyds Bank in partnership with Kinetic, Greenhouse GroupM and AOL to activate its #LoveYouToTheStars Christmas message. The experiential Love You to the Stars campaign, will see the giant 3D Christmas tree stationed at London’s […]
This Friday in the UK, the BBC will dedicate an entire episode of its popular ‘Oxford Street Revealed’ series to the wrapping of a London bus. Filmed in September, the episode focuses on the team at Exterion Media and Stagecoach dressing the bus in a John Lewis ad. It’s a great episode for marketers, creatives […]
Following the success of its Fare Free Friday promotion last year, MasterCard has deployed a tactical campaign with Exterion Media and Transport for London (TfL) to announce that it’s treating its Apple Pay London cardholders to free Monday travel across the TfL network. The campaign can be found at some of the busiest and most […]
TfL Trialling Taxi Top Tech 4 Congested Road Avoidance
Tuesday, December 8th, 2015Adrian J Cotterill, Editor-in-Chief
This week in London, Transport for London (TfL) have started trialling technology with BrightMove Media to enable the Capital’s iconic taxis to encourage other road users to avoid congested roads. Targeted messages will inform road users of traffic levels at 40 to 50 areas where there are known traffic delays. In the future, the technology […]
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