Primesight recently partnered with Quividi to launch the latest iteration of its video analytic software for the first time in a live environment in an experiment conducted at this year’s Mindshare Huddle. The experiment, ‘I Know What You Did Last Huddle,’ hosted on November 12 by Primesight saw Quividi’s new ‘Expert’ anonymous face detection technology […]
Proxama PLC (AIM: PROX) this week announced an exclusive partnership with blowUP media UK that will extend the reach of The Proxama Network in the UK to 263 million consumers annually. Proxama will install the technology on blowUP media’s East London Giant Poster network, which has a unique ability to reach young, technologically super-literate millennials, […]
Russ Curry, Ministry of New Media
Regular readers, and indeed regular road users on their way into London will know that Clear Channel UK recently transformed its iconic Cromwell Road site into Storm Cromination London. Consisting of six consecutive 96-sheet screens sold together as a single opportunity, it is one of the longest digital Out of Home advertising sites in Europe, […]
This week Clear Channel UK held their annual Upfronts event in London. CEO Justin Cochrane and Commercial Director Chris Pelekanou presented Clear Channel UK’s strategy for 2016 and updated their partners on how they have progressed on the areas promised to deliver on in 2015. Clear Channel used the event to reiterate their commitment to […]
A new survey conducted by Wossname, the agencies’ contact management system has revealed that agency media planners are a hard-working lot. Wossname is a subscription service whereby agencies can quickly find their relevant media owner contacts. They suffer from time squeeze, often have to put together media plans at short notice, and don’t have a […]
Posterscope and Target Media, working with Locomizer and Clear Channel UK, have developed an Out of Home advertising campaign for Bethesda’s Fallout 4 game release, using social tracking on Twitter to influence the distribution of their actual OOH communications. Tom Wallace, AD from Target Media said “Posterscope’s data will enable us to gain increased cut-through […]
Gail Chiasson, North American Editor
Tim Bleakley, CEO of the UK-based Ocean Group, gave the 100-plus attendees at the DailyDOOH Investor Conference in New York last week, a great rundown on what’s going on in digital out of home in the UK and what specifically the Ocean Group is doing. We used to talk to Bleakley about Ocean Outdoor, but since the […]
The Liverpool Media Wall joins the two minute Remembrance Sunday silence in Liverpool on November 8 and again on Remembrance Day itself. The Wall, located opposite Lime Street Station, will broadcast a specially produced silent film, made by Welton Media, on November 8, telling the story of Liverpool’s involvement in the Great War, featuring photographs […]
SPACE is a unique data management application, which stores, categorises and standardises every piece of OOH inventory within the UK market. This means the transfer of data across the sector can be improved, offering a diverse range of benefits from geographical placement through to historical competitive data. The database has been commissioned by the UK […]
Team GB has revealed details of its exclusive content partnership with digital out of home owner Ocean as it unites the nation behind the team prior to, during and after Rio 2016. The deal will see Ocean turn the nation red, white and blue with ‘as live’ sporting images are carried across its 180 premium […]
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