Capital and Outdoor Plus are partnering to announce the line up for Capital’s Jingle Bell Ball with Coca-Cola live on digital screens across London, on Wednesday 4th and Thursday 5th November. News of the line-up for the legendary two-day event will be broadcast live across 13 Outdoor Plus screens to coincide with the reveal of […]
Airport Media and Eye Airports announced this week that they have reached a collaborative agreement that will see Airport Media take over the running and full operations of Gatwick Airport’ Media Sales, with immediate effect. This agreement will facilitate the entire Eye Airports London team, including Sales Director, Ged Weston and Operations & Development Director, […]
Exterion Media, Europe’s largest privately held Out-of-Home advertising business, this week announced the latest addition to its executive line up, Avril Murray, who has been appointed as the company’s new Head of Client Sales. Murray, whose career in the client sales sector spans more than 20 years, has been recruited to enhance Exterion Media’s client services […]
High street advertisers must focus on creating campaigns that are well designed and contextually relevant in order to positively influence consumer behaviour and brand recall, a psychological study released today has found. Exterion Media, Europe’s largest privately held Out-of-Home (OOH) advertising business, commissioned independent scientific research, in collaboration with i2Media Research lab Sparkler, into the […]
Virgin Trains East Coast Network has brought its ‘Bound For Glory’ campaign to Digital Out-of-Home with a dynamic campaign promoting live ticket prices. Live ticket prices will be displayed for trains departing from Kings Cross to York, Leeds and Newcastle with the campaign displayed in key transport areas in over 270 sites across London. Grand […]
DigiCom OOH has announced the appointment of Jess Macintyre as head of marketing, and Emma Dean as head of design. The appointments mark the latest additions in a series of new hires which recently included sales director James Power. Jess Macintyre, from digital media business Qriously, has extensive experience in the OOH sector having worked […]
London City Airport, in partnership with Wildstone Airports, has launched City Suite, a family of architectural-led digital advertising structures. Three sites make up the City Suite: – ‘City Welcome’, the airport’s premium sponsorship opportunity, is an architecturally designed 12m x 3m, 6mm LED screen incorporating welcome signage and a living wall, which will target all […]
Here are ALL of this year’s winners for #OceanDCC, Ocean Outdoor’s Digital Creative Competition… Interactive Category Winner Brand: NHS Blood and Transplant Agency: 23red Campaign: Blood DonationDesigned to address a drop in the number of blood donors, this virtual donation campaign shows the transformational effect of giving blood. Passers-by are asked to use their mobile […]
Adrian J Cotterill, Editor-in-Chief
This year’s winners for #OceanDCC, Ocean Outdoor’s Digital Creative Competition, which celebrates pushing the creative boundaries in digital out of home advertising, were announced at a standing-room only awards ceremony, of more than 500 guests from the UK’s media, creative and advertising sectors, at London’s BFI IMAX early Thursday morning The Odeon cinema chain and […]
JCDecaux, the world’s largest Outdoor advertising company and the UK’s number one, this week announced its vision for the Outdoor landscape in London – The London Digital Network or LDN. JCDecaux will take over the world’s largest bus shelter advertising concession from January 1, 2016 and start to build out a network of 1,000 digital […]
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