Forrest Media Commence Their D48 Rollout

Monday, January 29th, 2018

Adrian J Cotterill, Editor-in-Chief

It looks like Forrest Media has begun a significant development strategy which will see the company strengthen its position at the top of the premium outdoor advertising market in Scotland. Forrest CEO Chris Trainer told us “We have embarked on a GBP 3m plus expansion programme, developing a brand new Digital 48 sheet network of […]

Adshel Live Hits London’s West End

Tuesday, January 23rd, 2018

Adrian J Cotterill, Editor-in-Chief

This week sees the first phase of New World Payphones being installed on the streets of London’s West End, bringing Adshel Live back into the heart of the nation’s capital and its cultural, business and entertainment centres. Justin Cochrane, CEO of Clear Channel UK, told us “We’re enormously proud the see the return of Adshel […]

Lothian Buses Sign Partnership w/ @ExterionMediaUK

Tuesday, January 23rd, 2018

Adrian J Cotterill, Editor-in-Chief

Exterion Media, Europe’s largest privately-held Out-of-Home (OOH) advertising business, has entered into a long-term media partnership with Lothian. Keith Finlay, Business Development Manager at Lothian, said: “We are delighted to extend our partnership with Exterion Media, who have managed our on-bus media space for a number of years. Lothian is committed to providing a reliable, […]

Powering Advertising’s Growth Beyond #Brexit

Friday, January 19th, 2018

Russ Curry, Ministry of New Media

The best and brightest from across UK advertising will gather together at King’s Place in London on 25 January for LEAD – advertising industry’s annual summit, hosted by the Advertising Association. The Association will welcome a line-up of industry figures, politicians and business leaders including Labour MP for Streatham and former Shadow Secretary of State […]

Channel Bristol Launched By @JCDecaux_UK

Friday, January 12th, 2018

Adrian J Cotterill, Editor-in-Chief

JCDecaux, the UK’s largest Digital Out-of-Home (DOOH) advertising company, has announced the launch of Channel Bristol which will see the installation of new premium digital advertising locations across Bristol City Centre. Spencer Berwin, Co-Chief Executive Officer at JCDecaux told us “We are delighted to be able to partner with Bristol City Council. The new Channel […]

Birmingham Lights So Good It Faces Both Ways

Friday, January 12th, 2018

Adrian J Cotterill, Editor-in-Chief

Elonex has launched a Times Square style Wraparound Digital Billboard at the heart of Birmingham City Centre. Nick Smith, CEO at Elonex told us “Bringing this new advertising structure to Birmingham City Centre reinforces Elonex’s reputation as being a progressive and rapidly expanding digital media owner. Inspired by what we’ve become used to seeing in […]

JCDecaux launches the Hull Digital Network

Wednesday, January 3rd, 2018

Adrian J Cotterill, Editor-in-Chief

JCDecaux has expanded its small format digital network nationally to Hull, launching 10 new double-sided state of the art D6s in the city centre. As the market leader in digital street furniture, JCDecaux’s Edinburgh and London portfolio delivers 55% of the weekly viewed impressions in this environment (Route 25). The company is now extending this […]

Marriott and @KineticwwUK Light up London’s South Bank w/ @Lightvert

Friday, December 22nd, 2017

Adrian J Cotterill, Editor-in-Chief

Marriott Hotels has partnered with Kinetic to deliver that they call, a “futuristic outdoor advertising campaign” that will see images of iconic European landmarks ‘beamed’ to audiences on London’s South Bank. Launching early evening December 21, 2017, the three-day campaign will see visions of various landmarks ‘projected’ out across the Thames from Observation Point. The […]

Tesco Hyper-local Xmas Campaign w/ @JCDecaux_UK, @KineticwwUK, @WeAreDOOH

Monday, December 18th, 2017

Adrian J Cotterill, Editor-in-Chief

Tesco’s ‘However you do your Christmas, Everyone’s Welcome’ campaign is using Digital Out of home to deliver hyper-local store information direct to customers in the lead up to Christmas Jeremy Taylor, head of strategy at DOOH.com, told us “The festive period can be a frantic time for consumers, making it increasingly important for ad content […]

PwC Verify @JCDecaux_UK Digital Play-Out

Friday, December 15th, 2017

Adrian J Cotterill, Editor-in-Chief

JCDecaux, the UK’s market leader in Digital Out-of-Home, today announces that PricewaterhouseCoopers LLP UK (PwC) has independently audited its digital play-out verification process. In a first for the industry, the audit covers JCDecaux’s delivery and reporting of UK digital campaigns, meeting advertisers’ requirement for transparency in digital media. PwC audited the end-to-end process of JCDecaux’s […]