Ocean Group’s Signature Outdoor unveils The Loop

Monday, October 5th, 2015

Maddie Cotterill

Birmingham has unveiled its brand new digital out of home network – The Loop, which enables brands to deliver full motion advertising content to the heart of the city. Developed, operated and sold by Signature Outdoor, The Loop is a network of more than 20 full motion screens located in 12 high footfall pedestrian zones […]

Brits Go Batty For Halloween Fancy Dress

Monday, October 5th, 2015

Maddie Cotterill

As we move into the Halloween period, 57 percent of Brits and 64 percent of Londoners are planning to celebrate in style. Exterion Media has used work.shop.play., its online urban community, to uncover what Brits love so much about Halloween; 58 percent admit that it’s the opportunity to eat Halloween sweets, followed by 57 percent […]

Digital Creative Competition 2015, @OceanOutdoorUK

Friday, October 2nd, 2015

Maddie Cotterill

The Awards Ceremony for Ocean Outdoor’s Digital Creative Competition 2015 is all set for October 8, 2015 at the IMAX, Waterloo, London. Once again it is a breakfast event; 8.30am for a 9am Start (which means it will finish no later than 10:30am). There are a couple of speakers this year: – Simon Massie-Taylor, Commercial […]

James Power joins DigiCom

Friday, September 25th, 2015

Maddie Cotterill

James Power, the London Sales Director of Imagine Publishing and formerly of JCDecaux, joins DigiCom OOH as Sales Director on October 1, 2015. James will lead DigiCom’s advertising sales operations across their national 3,250 strong digital screen roadside convenience and healthcare portfolios. The appointment represents one in a series of senior appointments aimed at strengthening […]

The UK’s @OutdoorMC Becomes Outsmart

Thursday, September 24th, 2015

Adrian J Cotterill, Editor-in-Chief

In January 2011 the UK’s Outdoor Advertising Association (OAA) become the Outdoor Media Centre (OMC) and today, the OMC has become Outsmart. Outsmart is now the new marketing body for the Out of Home (OOH) industry, led (same as it was before) by CEO Alan Brydon and Chairman Mark Craze aims to inform, educate and […]

Storm Cromination London

Wednesday, September 23rd, 2015

Andrew Neale

Storm Cromination London consists of six consecutive 96-sheet screens sold together as a single opportunity and will be one of the longest digital Out of Home advertising sites in Europe (spanning a vast 72 metres) … Clear Channel UK’s premium digital brand, Storm, has announced plans to completely transform the flagship Cromwell Road site into […]

Cromination @StormDOOH @ClearChannelUK Teaser Video

Wednesday, September 23rd, 2015

Maddie Cotterill

Launching October 12, 2015 here’s a short teaser video of Storm Digital’s 21st site! Storm of course is part of Out of Home media giant Clear Channel UK – and billed as the UK’s most flexible and creative digital Out of Home platform.

Roadside Digital Dominance Day, Resorts World Birmingham

Tuesday, September 22nd, 2015

Maddie Cotterill

The digital landscape of Birmingham and the Midlands was dominated earlier this week by Resorts World Birmingham. The much anticipated £150m leisure and entertainment venue, which is being built on the NEC campus, took over the entire Elonex Outdoor Media roadside digital network in the Midlands to broadcast 24 hours of spectacular advertisements, which provided […]

#RWC2015 Penalty Kick 4 Samsung, Piccadilly Circus

Thursday, September 17th, 2015

Maddie Cotterill

Samsung UK is turning its Piccadilly Circus Screen into an interactive rugby game called ‘Penalty kick’, supporting the launch of Samsung’s Galaxy S6 edge range. The two-day campaign, developed by Cheil UK, is aimed at getting people excited about upcoming rugby #RWC2015 events and test their rugby skills in one of London most iconic locations. […]

Birmingham Airport Installs Digital w/ @PeelAdvertising

Tuesday, September 15th, 2015

Maddie Cotterill

Advertisers at the UK’s Birmingham Airport can now benefit from state-of-the-art BroadSign powered premium displays following a major investment in digital media. The high-impact displays were installed at key locations within the passenger terminals on behalf of Peel Advertising, which sells advertising at the UK’s seventh busiest airport. Matthew Carroll, Business Development and Operations Director […]