First TransPennine Express has unveiled the first advertising campaign to offer live train times on digital screens at Manchester Airport. The campaign by UK airport advertising specialist Eye Airports enables arriving passengers to view their next train to a wide range of destinations. It also reminds travellers that First TransPennine Express services are a quicker […]
Hopefully set to further transform the Digital Outdoor landscape in Manchester, JCDecaux has launched The Salford Arch – an iconic, digital advertising superstructure that stretches across six lanes of traffic at one of Manchester’s busiest arterial junctions – where the M602 becomes Regent Road. This is actually one of JCDecaux’s largest roadside digital screens, with […]
Adrian J Cotterill, Editor-in-Chief
Well, it all sounded a little bit premature and so it was. News just in then, that Primesight has withdrawn from talks to acquire Eye Airports. Primesight was announced as preferred bidder for the airport specialist in July 2015 but has ended discussions following difficulty reaching satisfactory contractual agreements with some of the parties involved. […]
Russ Curry, Ministry of New Media
At The DailyDOOH Media Summit back in May in London, Heather Andrew, CEO of Neuro-Insight (UK), discussed how Ocean Outdoor used brain imaging to understand the relationship between DOOH and other media. Specifically, she demonstrated the power of DOOH to prime other media, extending its footprint beyond out of home and into the wider […]
Ocean has once again, assembled a stellar judging line up for its sixth annual digital out of home competition which fosters the best creative work in DOOH advertising, including full motion, subtle motion and interactivity. The 2015 expert judges include Emma de la Fosse, chief creative officer EMEA, OgilvyOne; Matt Levers, creative director, VCCP; Ross […]
As the sole provider of Giant Super Premium digital roadside screens in Scotland, Forrest is about to announce the development of three new sites to add to its growing portfolio… CityScreen Glasgow Quayside CityScreen Glasgow North CityScreen Clydeside Expressway We are sure that these will open up even more vital routes within Glasgow and will […]
Adrian J Cotterill, Editor-in-Chief
Amscreen has announced that it has signed a new partnership agreement that will see Tom Goddard‘s DigiCom take ownership of the media sales and marketing activities over its 3,500 strong UK digital roadside and healthcare networks with immediate effect. Simon Sugar, Amscreen’s CEO told us “This move will allow us to concentrate on our core […]
August Industry Gossip
Tuesday, August 11th, 2015Adrian J Cotterill, Editor-in-Chief
It’s that time of year when things start to go quiet (DailyDOOH Towers packs up this Friday for a well deserved two week break after almost constant travelling throughout the summer) and we are now starting to slow down and will eventually stop our daily newsletters (emails) until early September. Having said that, regular readers will […]
Los Angeles-based content creation studio ArsenalCreative turned its focus to London’s Waterloo station recently to create a rich display featuring a montage of Kindle owners traveling the globe with their trustee e-reader in tow. As part of Amazon’s #haveKINDLEwillTRAVEL summer campaign ArsenalCreative teamed up with the online retail giant to take over Motion@Waterloo. The Waterloo […]
Transport for London (TfL) has appointed JCDecaux to sell advertising space across 4,900 of its bus advertising shelters in a deal which will generate at least GBP 300m for reinvestment in transport over eight years. The contract is part of TfL’s wider commercial approach to generate £3.4bn in non-fare revenue over the next decade, which […]
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