Westfield, which operates Europe’s largest and second largest shopping destinations, is marking the Islamic festival of Eid by unveiling the first Arabic language campaign within a UK airport. The campaign is running for a week following Eid al-Fitr on July 17, the festival of fast breaking that marks the end of Ramadan. Adverts will be […]
Kinetic has planned black taxi app Gett’s first-ever OOH advertising campaign, featuring creative designed in-house by Gett, which will appear across a handpicked selection of targeted screens in key upmarket locations across central London. Amy Horton, Business Director at Kinetic, told us “Kinetic is thrilled to be launching Gett’s first-ever UK OOH campaign. Outdoor advertising […]
Showing the power of BroadSign, we love this busy Edinburgh street scene… … complete with synchronised digital bus shelters! Taken in Edinburgh’s Princes Street. The digital rollout started in June.
Adrian J Cotterill, Editor-in-Chief
It does take some time for others to catch up… On Monday we were the first to break the news that 30 year incumbent Clear Channel UK’s worst fears were realised now that JCDecaux would soon be officially announced as the winner for Transport for London (TfL)’s 33 borough wide Street Furniture contract.
Remarkable film and local television archive footage of British life will be broadcast across Ocean’s large format digital out of home screens in a partnership with the BFI which launches Britain on Film starting July 7, 2015. Britain on Film is a new project that reveals hidden histories and forgotten stories of people and places […]
Luxury car maker Jaguar has partnered with UK airport advertising specialist Eye Airports to takeover the high-definition screens at Gatwick and Stansted airports. To promote its ‘Unleashed’ campaign that drives awareness of the XE saloon, Jaguar has become the first brand to take full ownership of the new digitised welcome screens and large digital screens […]
Adrian J Cotterill, Editor-in-Chief
Ocean, the premium digital out of home (DOOH) media owner, has launched its annual competition to foster the best creative work in DOOH advertising, including full motion, subtle motion and interactivity. For the sixth consecutive year, Ocean is inviting submissions from brands, the creative community and agencies, with the opportunity to win a share of […]
Adrian J Cotterill, Editor-in-Chief
30 year incumbent Clear Channel UK’s worst fears have now been realised in respect of Transport for London (TfL)’s 33 borough wide Street Furniture contract as we heard exclusively this week that the contract will soon be (officially) awarded to JCDecaux. This is bad news for Clear Channel UK (obviously), its parent company Clear Channel […]
The Ocean Digital Creative Competition has enhanced creative thinking over the last five years, and puts DOOH screens at the heart of that creativity. Once again, this year the competition will reward creative bravery for ideas that visually and emotionally communicate with audiences whilst embracing the true value of digital out of home in the […]
The world’s leading travel media company, Lonely Planet, will be bringing a unique travel experience to JCDecaux’s digital screens throughout July, highlighting the most compelling places in Europe to visit this summer. Lonely Planet will showcase its Best in Europe 2015 list, highlighting the top 10 must-see places and insider travel tips across rail, mall […]
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