EMC Corporation has launched an integrated mobile and out-of-home campaign, exclusively in Frankfurt airport. Apparently, for the first time, mobile geo-targeting technologies are being used to drive consumers to a state-of-the-art motion capture and projection installation in the airport. Named the Hybrid Cloud Walk, the installation forms the centrepiece of a multi-million dollar global campaign […]
Adrian J Cotterill, Editor-in-Chief
Universal Pictures has deployed a world-first Out-of-Home campaign with JCDecaux, the UK’s leading Outdoor advertising company, transforming London Waterloo into the JURASSIC WORLD theme park in the lead-up to the movie’s release. The one-of-a-kind campaign is dominating every Outdoor advertising location in the key commuter hub and includes a range of premium media firsts. Jurassic […]
Ethical investment company Abundance is launching its new ‘Consequences’ campaign by depositing a branded pink shipping container outside London’s Canary Wharf underground station supported by a targeted out-of-home (OOH) campaign co-created with Ambient Media and Kinetic Worldwide. This unmissable installation, situated in Londons’s biggest business area, is emblazoned with the slogan ‘Consequences – the least […]
Russ Curry, Ministry of New Media
John Pizzamiglio, Lead for Advertising Strategy at the Commercial Development Directorate, Transport for London, gave a very frank analysis of the current state of out of home advertising on the TfL estate and announced the company’s ambition, we quote “to create an agile flexible partnership that meets the ever-changing needs of our customers in a […]
Peel Advertising has agreed a sales partnership with UK airport advertising expert Eye Airports, which will see Eye Airports sell national agency and specialist portfolio deals at three airports – Birmingham, Robin Hood Airport Doncaster Sheffield and Durham Tees Valley. Last year, Peel Advertising secured a seven-year media sales contract at Birmingham Airport, which attracts […]
Beframeus, the editorial brand at JCDecaux has teamed up with Guest Editor Andrew Harrison, former editor of Q and Select Magazines and co-founder of The Word Magazine to create a massive visual showcase of UK talent called ‘Meet the Band’. From London to Liverpool, Edinburgh to Eastbourne, Birmingham to Beckenham – across screens in over […]
All of our team will be in Orlando for #InfoComm15, otherwise we would have been out in force for this one day ‘Bloomberg Technology Conference: Smarter Cities’ which looks really interesting. It takes place June 18, 2015 at Bloomberg HQ, Finsbury Square, London. More information can be found here.
Bono, Tracey Emin, Jamie Oliver, Paloma Faith, Richard E Grant and other famous personalities are collaborating with Outdoor Plus to deliver a message to London This ground-breaking campaign offers celebrities a public platform to deliver their own message to the capital in an initiative, called #Message2London, will see commentators from the worlds of food, music, […]
The selected artists of Primesight and Talenthouse’s creative initiative #TheUltimateCanvas have been chosen, with their artwork set to be displayed on billboards at prime locations nationwide. Primesight launched #TheUltimateCanvas with Talenthouse, a creative collaboration platform and community of artists across art, design, fashion, film, and music, to give creatives around the world the chance to […]
Two of the world’s most prestigious car manufacturers have unveiled high-profile advertising campaigns at Manchester Airport, in a UK-first for both brands. UK airport advertising specialist Eye Airports teamed up with McLaren Manchester and Rolls-Royce Motor Cars Manchester via local Sytner dealerships based in Knutsford, Cheshire. They are taking advantage of the large volume of […]
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