DailyDOOH

Amscreen announced this week further overseas deployment through the Jordan based firm, Screen Media Solutions. The Carrefour Group, who operates more than 10,800 stores across 33 countries, is the latest retailer to benefit from this partnership and innovative screen based customer communication platform. The Carrefour network adds to Screen Media Solutions’ growing portfolio of estates […]

Exterion Media, Europe’s largest privately held Out-of-Home (OOH) advertising business, is today announcing an exclusive partnership with Telefónica UK, one of the world’s biggest telecommunications companies to support the London Underground (LU) Media Estate. In an ever-more data-driven industry, advertisers increasingly need to produce targeted campaigns to enhance their effectiveness and demonstrate a greater return […]

It would appear that ex-Rapport CEO, Roy Jeans, Rachel Hall and Ian Merricks can see a gap in the UK’s current media planning and buying landscape with the launch, announced today, of Communication Partners UK (CPUK). All three individuals bring industry-acknowledged skills to a sector that, many feel, has failed to keep pace with the […]

They mean outdoor adverts of course but the BBC Business Daily today ran this story ‘Are Adverts “Visual Pollution”?’ We quote “Billboards, posters and banner ads – does ubiquitous advertising lead to mental overload? Ed Butler investigates. American author Matthew Crawford discusses whether the constant distraction of ever-present commercials leads to “mental fragmentation”. The BBC’s […]

JCDecaux this week announced that premium Outdoor advertising locations have started to be rolled out across the City of Edinburgh. Marking the first phase in the development, nine digital bus shelters (comprising 18 digital faces) have been installed along Princes Street, the main shopping street and one of the major thoroughfares in central Edinburgh. British […]

This week Microsoft unveiled a state-of-the-art, data-powered digital out-of-home (OOH) campaign devised to showcase the versatility of voice-activated personal assistant Cortana and how it can enhance people’s day-to-day life. Dentsu Aegis Network and m:united (McCann Worldgroup’s Microsoft team) are leveraging both Microsoft’s collection of data sources and the latest OOH automated technology to create a […]

Recent research by Route details the amount of time that is spent with outdoor as a medium in the UK. James Whitmore, MD Route told us “Analyses of the amount of time spent with each of the various media invariably fail to include a measure for out-of-home. We at Route are perplexed by this, as […]

In London this past week and a half and we’ve seen an awful lot of #Fails on the Brightmove Media taxis… Perhaps it is the GBP 50,000 that Ballbag Ventures allegedly threw, somewhat indiscriminately we’d have to say, at Brightspace Media – Ballbag is one of the many Eric Newnham (other) investments, board interests etc. […]

Exterion Media this week launches its Tech Research Hub, a free interactive online dashboard to help marketers understand the tech preferences and habits of today’s urban consumer. The Tech Research Hub displays the urban audience’s attitudes to various hot tech topics, including smartphones and app use, wearable tech, gaming and computing, canvassing the views of […]

Diageo is launching an exclusive digital out of home campaign for Pimm’s through Ocean sites which activates once the weather reaches a summery 21 degrees celsius. Planned by Carat and Posterscope, the weather activated campaign runs across a combination of 12 premium screens in London and Birmingham Thursdays to Sundays during peak commuter periods. The […]