Smart Cars Made Smarter w/ @SmartadsTv

Tuesday, May 26th, 2015

Gail Chiasson, North American Editor

SmartAds.tv, a two-year-old company operating 10 digital screen-equipped ‘smart cars’ in the UK, is seemingly, gaining a lot of attention at sporting and entertainment event venues. The company owners tell us that it is because of its ability to collect raw data – not only about who walks by but who actually views the ads […]

City Outdoor Win @WildstoneUK Newcastle Tender

Tuesday, May 26th, 2015

Adrian J Cotterill, Editor-in-Chief

City Outdoor have announced that it has won the competitive pitch tendered by Wildstone on behalf of Newcastle City Council to install and operate a double sided large format full motion digital screen in the heart of Northumberland Street, Newcastle’s most prestigious retail environment. Steve Smith, Managing Director of City Outdoor told us “We are […]

Emirates Branded Chauffeur Drive Drop-off w/ @EyeAirports

Friday, May 22nd, 2015

Maddie Cotterill

Emirates has unveiled a premium, branded drop-off area at London Gatwick Airport, aimed at First Class and Business Class passengers using its prestigious Chauffeur Drive service. UK airport advertising specialist Eye Airports teamed up with Gatwick, Geometry Global, PSI, Havas and Emirates to create the branded partnership (with a second daily Emirates A380 flight now […]

MWWPR & Goosebumps Appointed by @OutdoorMC

Friday, May 22nd, 2015

Adrian J Cotterill, Editor-in-Chief

The Outdoor Media Centre (OMC) has appointed award-winning public relations agency MWWPR for media relations and strategic communications support along with brand consultancy Goosebumps. The appointments mark the OMC’s ambition to invigorate the marketing body and work towards its vision of further highlighting the power and effectiveness of Out Of Home advertising. Alan Brydon, CEO […]

Trinity Wandsworth w/ 4 Brand Partners

Friday, May 22nd, 2015

Maddie Cotterill

Ocean has expanded its premium London portfolio with the launch of two brand new digital screens in Wandsworth, its first out of home location south of the River Thames. Renault, Sky Sports, 3 Mobile and Heineken are the launch partners for Trinity Wandsworth which dominates a three lane gateway connecting south London to the affluent […]

Iconic IMAX Gets The London Look w/ Kate Moss

Wednesday, May 20th, 2015

Maddie Cotterill

Rimmel London has rolled out the first ever out of home campaign for a cosmetics brand to feature on Ocean’s iconic IMAX, featuring its famous London poster girl Kate Moss. Planned by OMD UK and Talon, with creative in house by Coty, the campaign features Rimmel London’s Wake ME Up Mascara. The IMAX has been […]

Eye Airports & @Proxama Bring Beacon Tech 2 UK’s Busiest Airports

Tuesday, May 19th, 2015

Maddie Cotterill

Proxama PLC (AIM: PROX) the international mobile proximity marketing, loyalty and NFC payments company, ahead of The DailyDOOH Media Summit, announced that it will work with Eye Airports to initially deploy 200 Bluetooth low-energy beacons across 8 UK airports including London Gatwick. Sarah Parkes, Managing Director, Eye Airports told us “This commercial partnership with Proxama further […]

#TheUltimateCanvas @Primesight Partners With @Talenthouse

Monday, May 18th, 2015

Maddie Cotterill

Primesight has partnered with Talenthouse, the creative collaboration platform and community of artists across art, design, fashion, film, photography and music, to offer the world’s creative community the chance to showcase their artwork on coveted media space in the UK’s biggest cities. #TheUltimateCanvas will see artists, designers, illustrators and photographers go head-to-head to create original […]

Shifting the Needle w/ Private Marketplaces & Private Exchanges

Saturday, May 16th, 2015

Adrian J Cotterill, Editor-in-Chief

With such current industry interest in programmatic buying, ad exchanges, marketplaces , etc., how could we not address the topic at The DailyDOOH Media Summit next Tuesday in London? Therefore, we are pleased to announce that Andreas Soupliotis, President and CEO, Ayuda Media Systems is all set to present ‘Shifting the Needle with Private Marketplaces […]

#bobn The bDOOHk of Big Numbers & More

Friday, May 15th, 2015

Russ Curry, Ministry of New Media

‘The bDOOHk of Big Numbers‘ is available ONLY at The DailyDOOH Media Summit which takes place next Tuesday May 19, 2015 in London. That mind you, is NOT the only printed giveaway we have for attendees, as you can see below… The printed bDOOHk of Big Numbers (in red) and no, the title is NOT […]