DailyDOOH

This Christmas, streets in London and Leeds will be having an extra sprinkle of festive magic thanks to InLinkUK from BT and their InLink hotline to Santa. InLinks provide free calls, and what better way for the public, young and old, to let Santa know exactly what is on their Christmas wish list. Matt Bird, […]

Primesight this week announced the roll-out of its latest digital advertising opportunity in Leeds, with the first InLink installed on The Headrow. In London, the 70+ InLinks across six boroughs have had over 24,000 Wi-Fi subscribers to date (enough data we are told, to have streamed over one million songs). As the roll-out continues, 14 […]

JCDecaux, the market leader in Digital Out-of-Home (DOOH), has extended its digital offering in the City of London with the launch of Motion@TheCity in key rail termini and the extension of its roadside London Digital Network (LDN), establishing an exclusive advertising presence in the most attractive financial centre in the world. Spencer Berwin, Co-Chief Executive […]

Primesight this week announced that over 50 InLinks have now been installed across London, offering advertisers more than 100 premium digital screens. Naren Patel, CEO at Primesight told us “The usage statistics show just how welcome InLinks are to consumers, and advertisers are clearly reaping the benefits of being aligned to this multi-faceted advertising platform. […]

Hello London, the media partnership between Transport for London (TfL) and Exterion Media, has today launched DX3, London’s newest digital advertising channel. From the beginning of February next year, there will be 60 new digital displays across the London Underground network, hosting dynamic, full-motion content, which customers will be able to watch when standing on […]

There are only a handful of tickets left to join Mungo Knott, Primesight’s Marketing & Insight Director and joint chair of the UK Outsmart Standards Committee, and a number of panelists in an informal get-together to discuss Programmatic, Automation and Data in OOH / DOOH in London on the morning of Thursday November 30, 2017. […]

JCDecaux this week announced a further expansion of its National Towers Channel, a network of high-quality digital screens in premium advertising locations across the UK. Spencer Berwin, Co-Chief Executive Officer at JCDecaux UK, told us “We are investing across the whole of the UK to bring scale, reach and high levels of digital viewed impressions. […]

A new network of Elonex Digital 48 Sheet screens was launched in Birmingham City Centre this week. The three new screens are all located at high footfall visitor areas in the city, and went live to coincide with the opening of Birmingham’s world famous Frankfurt Christmas Market. Designed and manufactured by Elonex, the screens have […]

Fashion model Gigi Hadid’s new line of cosmetics for Maybelline New York recently launched with a spectacular one day domination of L’Oreal’s slot on the iconic Piccadilly Lights in London. The debut campaign for the Gigi X Maybelline collection was shot by the Australian film-maker Gracie Otto, director of Ralf Films. Maybelline is part of […]

Now in its sixth year, The DailyDOOH Gala Awards recognises excellence and promotes best practice in the industry. It is an event that has firmly established itself as the sector’s only credible awards ceremony as well as becoming one of the most important fixtures in the industry’s social calendar. Here are this year’s finalists: – […]