DOOH #DogFooding, London

Friday, May 15th, 2015

Adrian J Cotterill, Editor-in-Chief

Dogfooding*, a slang term used to reference a scenario in which a company uses its own product to validate the quality and capabilities of the product is high on our list of priorities. This week as we take full advantage of three digital networks in London in order to help get our message across that […]

Some #ff’s Ahead of Next Tuesday’s TDMS 2015

Thursday, May 14th, 2015

Russ Curry, Ministry of New Media

The DailyDOOH Media Summit Partners… @AyudaSystems Dentons @NanoLumens @VUKUNET The DailyDOOH Media Summit Sponsors… @BroadSign @Proxama The DailyDOOH Media Summit Official Screen Sponsor @Amscreen The DailyDOOH Media Summit Media Partners… aka.tv @fepeOOH The DailyDOOH Media Summit Speakers… @ExterionMediaUK @Grandvisual @dunnhumby @clearchanneluk @SSpeake1 @JohnPizzamiglio @neuro_insight @Sistem9Medya @andsoup @AyudaSystems @JCDecauxGlobal @CheilUK @Gatwick_Airport @stsheen

TfL & @WildstoneUK Launch Tender for ‘The London Landscape’

Thursday, May 14th, 2015

Maddie Cotterill

Transport for London (TfL) and Wildstone this week launched the tender for ‘The London Landscape’, a new premium network of roadside digital advertising sites. TfL is seeking a commercial partner to install, market, sell and manage a portfolio of digital underpass advertising sites – all part of TfL’s plans to use its assets to generate […]

Andrew Oldham (Interim) Joins @Amscreen

Friday, May 8th, 2015

Adrian J Cotterill, Editor-in-Chief

Amscreen, Europe’s leading provider of in-store digital screen media, announces a major review of its Media Sales division. The review will cover all aspects of the media sales process at its Great Portland Street office in London, including external relationships with advertisers, agencies and network partners as well as its interaction with the Amscreen operations […]

FOX Using Real-time Outdoor Audience Segmentation

Thursday, May 7th, 2015

Adrian J Cotterill, Editor-in-Chief

Amscreen announced this week that they are working with FOX International Channels to assist in targeting key segments of a wider TV viewing audience in real-time, through the use of Amscreen’s measurable OptimEyes technology and Audience Assured Advertising. In an industry first, FOX International Channels (FIC) is pioneering the use of the system to target […]

Designing a Space w/ Retail & Advertising in Mind

Thursday, May 7th, 2015

Maddie Cotterill

Spencer Sheen has been Head of Retail at London’s Gatwick Airport since November 2011 and led the development of the shopping, catering and advertising estate. As frequent flyers (and even those who travel only occasionally) will firmly testify to, he has delivered a completely transformed experience for the passenger throughout the airport. As well as […]

TfL and DOOH – Why Every Journey Matters

Thursday, May 7th, 2015

Adrian J Cotterill, Editor-in-Chief

DOOH is a problem for and yet also the solution to, Transport for London’s commercial future – the sheer size of both the TfL and its audience means that the complexities are numerous but the opportunities are endless. TfL has already seen huge benefits in digitising their Roadside and Bus Shelter estate and Crossrail offers […]

It’s Big & It’s Clever: Delivering Innovation at Scale

Thursday, May 7th, 2015

Adrian J Cotterill, Editor-in-Chief

This past week, Grand Visual, in partnership with Talon, RGA and OMD UK, took home the Grand Prize at the Clear Channel Outdoor Planning awards for its work on Google Outside 2.0. The ceremony, now entering its ninth year, celebrates the very best in outdoor planning from the last 12 months, actually saw Grand Visual […]

(Smart) Cities and The Digital Revolution

Thursday, May 7th, 2015

Adrian J Cotterill, Editor-in-Chief

The 21st century is now known as the century of cities and according to the United Nations, for the first time in human history, there are more people living in cities than in rural areas, and urban residents are projected to increase to two-thirds of humanity by 2050. This evolution raises a number of questions […]

Lessons From a Former Google Marketing Executive

Thursday, May 7th, 2015

Maddie Cotterill

In her first presentation since joining Clear Channel UK as CMO, former Google and ITV marketer Sarah Speake will offer her perspective on the challenges and opportunities for Out of Home at The DailyDOOH Media Summit which takes place at BAFTA, London on Tuesday May 19, 2015. With insights drawn from Clear Channel’s recent Look […]