MFG Extends Screen Agreement w/ @Amscreen

Wednesday, April 22nd, 2015

Maddie Cotterill

Leading UK independent forecourt operator, Motor Fuel Group (MFG) has signed a further five year contract with Amscreen. This will cover an upgrade in screen technology within their initial 58 stations, alongside a rollout of their new 24 inch screen product throughout 223 recently acquired, and originally branded, Murco forecourt sites. Jeremy Clarke, Managing Director […]

Damoc Cooler Displays, Powered by @Signagelive

Tuesday, April 21st, 2015

Maddie Cotterill

This DAMOC Cooler Display solution, launched initially back in December 2014, is now being deployed by a number of well-known brands to enhance marketing activities, including Heineken, who have purchased an initial 200 units to promote the Heineken brand throughout Ireland and the UK. Focal Media’s DAMOC Cooler solution, based on LCD transparent displays from […]

The Towers@T5, @JCDecaux_UK Airports Big Reveal

Sunday, April 19th, 2015

Adrian J Cotterill, Editor-in-Chief

Earlier in the year we spotted at London Heathrow’s T5 that the NOKIA LEDs had gone – there was scaffolding and cladding around them, as if they were being taken down BUT we also told you that they were, in fact, being enlarged by, no surprises here, JCDecaux Airports. These ‘Nokia’ screens, effectively LED clad […]

Outdoor Media Centre Collaborates With IPA Outdoor Group To Launch OOH Forums

Friday, April 17th, 2015

Gail Chiasson, North American Editor

The Outdoor Media Centre (OMC) and the IPA Outdoor Group, both London-based, have formed an alliance to launch a new series of Out-of- Home (OOH) Forums for the UK industry. This first time collaboration signifies the OMC’s ambition to work in close partnership with key stakeholders to further highlight the power of OOH. The Forums […]

Enigma Rebrands As DOOH.com

Friday, April 17th, 2015

Gail Chiasson, North American Editor

We had an interesting interview Thursday (April 16, 2015) with Andrew Newman, CEO and co-founder of the 13-month-old London agency Enigma that’s become the innovation arm of DOOH.com. Newman let us know that Enigma had paid a six figure sum into acquiring the domain name DOOH.com, a move that was led by the shifting marketing […]

Don’t Ever Lose Luggage Again

Thursday, April 16th, 2015

Maddie Cotterill

A credit card-sized tag that reunites air passengers with their lost bags is gaining national exposure thanks to a new campaign with UK airport advertising specialist Eye Airports. The Trace Me luggage tracker provides a permanent record of bag ownership which protects travellers’ bags – unlike normal airline tags which can tear, fall off or […]

TSB Launch @SigOutdoor’ CityVision Snow Hill

Thursday, April 16th, 2015

Maddie Cotterill

The roll out of Signature Outdoor’s digital out of home network continues with the launch of a premium subtle motion screen in the heart of Birmingham’s redeveloping financial hub. CityVision Snow Hill is a digital portrait screen overlooking Queensway and set to reach 500,000 motorists per fortnight and more than 3.5 million people when the […]

Prime mobile Live Launched by @Primesight

Wednesday, April 15th, 2015

Maddie Cotterill

Primesight, in conjunction with On Device Research, has launched Primemobile Live which is claimed to be the first real-time reporting platform for outdoor advertising campaigns. The online portal, which is open to Primesight’s customers, will provide instant access to consumer feedback by reporting data on campaign awareness and resultant changes in attitudes and actions as […]

Outdoor Plus Launch New Agency Team

Friday, April 10th, 2015

Maddie Cotterill

Outdoor Plus has expanded its sales team to create a brand new agency team. The new agency team will work directly with planning teams at media, digital and creative agencies. Focusing on building closer partnerships, the team will work with agencies to maximise the opportunities DOOH media offers as part of an integrated campaign. Chris […]

John Wolstenholme Joins Kinetic

Friday, April 10th, 2015

Maddie Cotterill

Kinetic has appointed John Wolstenholme as Managing Director of Aviator EMEA. Wolstenholme joins Kinetic’s Aviator division at a pivotal time for the industry, with the number of global air travellers set to double to six billion over the next 15 years. Wolstenholme brings a wealth of leisure and outdoor media experience to Aviator, including senior […]